Craig Marleau: It’s hard to explain. If you haven’t been before, you don’t understand it. But if you go, it just feels like family. Once you’ve been to the One Show, you feel like a part of something bigger. It’s a celebration; it almost feels like a class reunion in a way—you’re just really happy to see and meet everybody and get to know them. Typically, you go to a show and it’s easy to feel like things are cliquey or you’re an outsider, like you’re an observer. But at The One Show, I don’t think it’s just the builders that feel like they’re part of it: everyone feels like they’re part of the show. What’s really interesting is the social media aspect of it. The One Show is a character itself—it’s alive, and it has a lot of characters within it. Through social media, a lot of people take on a persona, and bikes themselves become like celebrities. There are things you come to know through social media. It’s like Jared from Holiday; he has a signature design, and when you see it from across the room you know it’s his because you’ve seen it shared on social media. Same thing with seeing the CROIG guys, you know who they are. And you get to talk to them like old friends, that’s the class reunion feeling of it. You feel connected to them without really knowing them. It’s the people behind the machines. That’s the biggest deal.