Women Riders Around the World Hit the Road on International Female Ride Day

Just Ride

On Friday, May 4, 2012, thousands of women riders from Milwaukee to Moscow will showcase their passion for the sport of motorcycling during the 6th Annual International Female Ride Day. The event, founded by Vicki Gray of MOTORESS in Toronto, Canada, invites women riders around the world to "just ride" on May 4, a concept passionately supported by industry leaders like Harley-Davidson, Arai Helmets and Kymco.

"The day's theme is "JUST RIDE!" and women riders everywhere have planned events, rides and how they'll personally spend the day," according to the MOTORESS website. This year the group is implementing two new programs. One will be an award given for the photo uploaded on the MOTORESS Facebook page receiving the highest number of likes. The other award will go into the new "IFRD Special Ride of the Year" area.
Check Motoress for details.

"Women want to feel empowered. They want their voices to be heard," said Claudia Garber, Director of Women's Marketing Outreach at Harley-Davidson Motor Company. "As a leading motorcycle brand among women, Harley-Davidson is passionate about empowering women to overcome their doubts, find their voice, and in the process, inspire others to do the same."

Everyone can show their support for International Female Ride Day. Those who ride are encouraged to get out on two wheels on May 4. Riders can learn about organized rides and events in their areas by visiting Motoress.com or the local Harley-Davidson dealership. Those who aren't yet riders can find inspiration on the Harley-Davidson Buzz Wall (www.harley-davidson.com/voices), an online source of engaging content, information and links about riding.

Harley is also inviting women to share their International Female Ride Day stories and photos by Tweeting with the Twitter hashtag #harleywomen. Their stories will be featured on the Buzz Wall alongside stories from other women around the world about why they ride or why they want to learn to ride.