Triumph Motorcycles Ltd. continues to embrace its heritage as it opens up a visitor center at its Hinckley, England, factory in a combination vintage bike exhibit, science museum, accessory store, and café.

The company was founded in 1984 when British property magnate John Bloor bought the rights to the Triumph name and trademark following the bankruptcy of Norton Villiers Triumph, which itself had bought Triumph in its financial difficulties of 1972.

When Triumph Motorcycles Ltd. launched its range of three- and four-cylinder machines beginning in 1990, the new company seemed to want to erase all memories of previous Triumph motorcycles and companies, understandably as the 1970 to 1984 period was painful indeed for fans of British motorcycles.

Welcome to the Triumph Factory Visitors' Experience!Courtesy of Triumph

But 27 years later, Triumph Motorcycles finds itself in a very different spot. It just had its best sales year ever, with 63,000 machines sold worldwide last year, putting it in second place for European-based motorcycle companies producing large motorcycles behind BMW (Triumph is likely excluding dirt bike figures because, when included, they would make KTM the largest and Triumph number three). Its machines are well-liked and have succeeded in thoroughly upgrading the reliability and quality reputation of British motorcycles. It has also found that the original Triumph heritage translates into sales: The Bonneville line of 1950s- and 1960s-influenced retro bikes are among the best selling of its models.

Triumph Visitor Experience Center
The Triumph Visitor Experience CenterCourtesy of Triumph

Accordingly, the company is opening a visitor center at its factory on November 1, 2017. The visitor center is free, but 90-minute factory tours need to be scheduled on its website and cost £15 (almost $20). The first floor of the center includes a vintage and famous Triumph exhibition, which include such delights as the first Triumph ever built in 1902, the 1956 Salt Flats streamliner that linked Triumph and Bonneville, and the very 650cc TR6R that executed the jump sequence in the Steve McQueen movie The Great Escape.

Triumph Visitor Experience Center
Old Triumph bike pamphlets at the Triumph Visitor Experience CenterCourtesy of Triumph

Triumph has made arrangements with Triumph collectors around the world to display significant machines at the visitor center, and it’s expected that some of the bikes displayed will change over time.

On the same floor is the 1902 Café, offering snacks, coffee, and free Wi-Fi. Upstairs is another exhibition space that details some of the complexity of motorcycle manufacturing and displays actual hardware from the design process as a motorcycle goes from concept to production.

And, as no museum would be complete without a museum store, there’s the Triumph Shop on the second floor that offers the company’s full-range of clothing, T-shirts, and small accessories, but no motorcycle parts—for those you’ll have to see your dealer.

Triumph Opens Factory Visitor Center
Tank emblems from vintage Triumph motorcyclesCourtesy of Triumph
Triumph Opens Factory Visitor Center
Racer memorabilia at the Triumph Visitor Experience CenterCourtesy of Triumph
Triumph Opens Factory Visitor Center
A disassembled Triumph 3-cylinder engine at the Triumph Visitor Experience CenterCourtesy of Triumph
Triumph Opens Factory Visitor Center
Custom painted Bonneville tanks at the Triumph Visitor Experience CenterCourtesy of Triumph
Triumph Opens Factory Visitor Center
A tribute to 1967 and 1968 AMA Grand National Champion Gary NixonCourtesy of Triumph
Triumph Opens Factory Visitor Center
Custom motorcycles on displayCourtesy of Triumph
Triumph Opens Factory Visitor Center
Triumph apparel designCourtesy of Triumph
Triumph Opens Factory Visitor Center
A Triumph-powered land speed racerCourtesy of Triumph
Triumph Opens Factory Visitor Center
Triumph's engines throughout the years, mounted on displayCourtesy of Triumph
Triumph Opens Factory Visitor Center
Don't even think about looking back thereCourtesy of Triumph
Triumph Opens Factory Visitor Center
The 1902 Cafe at the Triumph Visitor Experience CenterCourtesy of Triumph
Triumph Opens Factory Visitor Center
Built by riders, for riders. Always chasing perfection.Courtesy of Triumph
Triumph Opens Factory Visitor Center
A timeline of Triumph's history at the Triumph Visitor Experience CenterCourtesy of Triumph
Triumph Opens Factory Visitor Center
Triumph Visitor Experience CenterCourtesy of Triumph
Triumph Opens Factory Visitor Center
Triumph Visitor Experience CenterCourtesy of Triumph
Triumph Opens Factory Visitor Center
From design to execution at the Triumph Visitor Experience CenterCourtesy of Triumph
Triumph Opens Factory Visitor Center
Triumph Visitor Experience CenterCourtesy of Triumph
Triumph Opens Factory Visitor Center
"We are driven to make the best motorcycles in the world."Courtesy of Triumph
Triumph Opens Factory Visitor Center
Triumph Visitor Experience CenterCourtesy of Triumph
Triumph Opens Factory Visitor Center
Steve McQueen's bike at the Triumph Visitor Experience CenterCourtesy of Triumph