Cruiser: That's awesome, man. In all of the photos you will notice a wide variety of bikes. A lot of metrics, a lot of home customs and weirdo bikes, is that just your friend group or a part of the vision here?
Juan: I'm actually glad you picked up on that. That is my whole, I guess, motivation and inspiration to do it. As I mentioned before, I was born in a different country and I'm coming here and learning from different people and different cultures and realizing that we all have something to give, regardless of our background, what we look like, what we ride. And I don't like motorcycle gangs. I like inclusion. I want to build something that everyone can be a part of. Unlike something like Sturgis that is primarily Harley. I just think a little differently. If you bring it, if it's got wheels and a motor, you're welcome. The motivation behind it is to connect people, not to exclude. And I think that's why it's special and a little different.