March Madness: Harley Fans vote for Next Custom King

Competition goes from 64 to 32 Sportsters. Voting continues!

harley davidson custom kings
Suck it, Game of Thrones.Courtesy of Harley-Davidson

Out to prove that custom truly is king, Harley-Davidson invited dealers to showcase their individuality in the Custom Kings Customization Contest. Dealers from all over the country turned a Sportster motorcycle into a "Custom of One" work of art. The top 32 creations were revealed for fans to help choose the 'king' in a bracket-style competition at H-D.com/CustomKings. Voting continues each week, March Madness-style, to crown the monarch.

The Sportster was selected for its unrivaled ability to be transformed into the very definition of performance art and its attainable pricing, which makes the bike a realistic goal for nearly any rider.

Initial entries were scored by the Harley-Davidson styling team based on criteria including quality of customization and build, fit and finish, use of paint, design, technique and how teams utilized Harley-Davidson® Genuine Parts &Accessories.

“Customization is one of the biggest ways riders showcase and celebrate their individuality,” said Dino Bernacchi, director of U.S. marketing at Harley-Davidson. “Custom Kings brings that forward by redefining performance through the expertise and ingenuity of Harley-Davidson dealers throughout the country. All of the competitors have put in months of planning, building and straight-up creative thinking into each of the bikes featured in the contest.”

Fans can view all of the bike builds by following #HDCustomKings or H-D.com/CustomKings for more information and to cast their vote today.

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Zylstra Harley-DavidsonCourtesy of Harley-Davidson
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Yellowstone Harley-DavidsonCourtesy of Harley-Davidson
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Woodstock Harley-DavidsonCourtesy of Harley-Davidson
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Valley Harley-DavidsonCourtesy of Harley-Davidson
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Toledo Harley-DavidsonCourtesy of Harley-Davidson
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Southside Harley-DavidsonCourtesy of Harley-Davidson
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Smoky Mountain Harley-DavidsonCourtesy of Harley-Davidson
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Sheldon's Harley-DavidsonCourtesy of Harley-Davidson
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Schaefer's Harley-DavidsonCourtesy of Harley-Davidson
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Riverside Harley-DavidsonCourtesy of Harley-Davidson
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Performance Harley-DavidsonCourtesy of Harley-Davidson
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Paradise Harley-DavidsonCourtesy of Harley-Davidson
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Old Fort Harley-DavidsonCourtesy of Harley-Davidson
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Myers Duren Harley-DavidsonCourtesy of Harley-Davidson
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Lakeshore Harley-DavidsonCourtesy of Harley-Davidson
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Independence Harley-DavidsonCourtesy of Harley-Davidson
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Harley-Davidson of WausauCourtesy of Harley-Davidson
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Harley-Davidson of QuanticoCourtesy of Harley-Davidson
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Harley-Davidson of MadisonCourtesy of Harley-Davidson
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Harley-Davidson of MaconCourtesy of Harley-Davidson
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Harley-Davidson of GreensboroCourtesy of Harley-Davidson
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Harley-Davidson of AppletonCourtesy of Harley-Davidson
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Hal's Harley-DavidsonCourtesy of Harley-Davidson
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Gateway Harley-DavidsonCourtesy of Harley-Davidson
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Four Rivers Harley-DavidsonCourtesy of Harley-Davidson
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Emerald Coast Harley-DavidsonCourtesy of Harley-Davidson
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Chester Springs Harley-DavidsonCourtesy of Harley-Davidson
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California Harley-DavidsonCourtesy of Harley-Davidson
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Boardtracker Harley-DavidsonCourtesy of Harley-Davidson
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Bergen County Harley-DavidsonCourtesy of Harley-Davidson
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Barb's Harley-DavidsonCourtesy of Harley-Davidson
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American Eagle Harley-DavidsonCourtesy of Harley-Davidson