March Madness: Harley Fans vote for Next Custom King
Competition goes from 64 to 32 Sportsters. Voting continues!
March 16, 2016
Out to prove that custom truly is king, Harley-Davidson invited dealers to showcase their individuality in the Custom Kings Customization Contest. Dealers from all over the country turned a Sportster motorcycle into a "Custom of One" work of art. The top 32 creations were revealed for fans to help choose the 'king' in a bracket-style competition at H-D.com/CustomKings. Voting continues each week, March Madness-style, to crown the monarch.
The Sportster was selected for its unrivaled ability to be transformed into the very definition of performance art and its attainable pricing, which makes the bike a realistic goal for nearly any rider.
Initial entries were scored by the Harley-Davidson styling team based on criteria including quality of customization and build, fit and finish, use of paint, design, technique and how teams utilized Harley-Davidson® Genuine Parts &Accessories.
“Customization is one of the biggest ways riders showcase and celebrate their individuality,” said Dino Bernacchi, director of U.S. marketing at Harley-Davidson. “Custom Kings brings that forward by redefining performance through the expertise and ingenuity of Harley-Davidson dealers throughout the country. All of the competitors have put in months of planning, building and straight-up creative thinking into each of the bikes featured in the contest.”