Indian Motorcycle Gearing Up for Debut of 2014 Indian Chief

The First New Model From Reborn Company Hits Sturgis on August 3

Are you ready for what some are billing as "the most significant motorcycle introduction in Decades?" Indian Motorcycle seems to be, anyway. America's "First motorcycle company" just released the official unveiling schedule and additional details on the highly anticipated reveal of the all-new 2014 Indian Chief. The firm says it's been planning this event for more than two years, so the reveal party should be a great way to kick off the 73rd Annual Sturgis Motorcycle Rally as well as ushering in a new chapter for Indian. The news comes on the heels of the company's May announcement that the redesigned 2014 Indian Chief, housing the new Thunder Stroke 111 engine, will have a price tag of $18,999. The official press release follows:

History-in-the-Making: Indian Chief Reveal Party

Saturday, August 3, 8 p.m., 999 Main Street, Sturgis Motorcycle Museum

Indian Motorcycle invites all motorcycle riders and enthusiasts to the public unveiling of the 2014 Indian Chief. The historic reveal will take place at the Sturgis Motorcycle Museum, located at the corner of Junction and Main Street. The free event features live music, celebrity appearances including Mike Wolfe of HISTORY's popular television series, American Pickers, interviews with Indian Motorcycle team members, a multimedia tribute to Indian Motorcycle's history and more.

"The Sturgis Rally was started in 1936 by the local Indian Motorcycle club, the Jackpine Gypsies, and has grown to become the world's largest motorcycle rally. We found it fitting to unveil the new Indian Motorcycle at Sturgis given its heritage at this signature motorcycle event," said Vice President of Polaris Motorcycles Steve Menneto. "Sturgis is the perfect place to unveil the next generation of Indian motorcycles and share the message that choice in American motorcycling is finally here in the form of the stunning new Indian Chief."

Explore the 2014 Indian Chief at Sturgis

The company also announced a weeklong schedule of events designed to introduce the community to the new Chief. The complete schedule, which includes displays, demo rides and parties, is available at

Throughout the Sturgis Rally, Indian Motorcycle will host events at multiple locations, including a display at 2nd and Lazelle Street in downtown Sturgis. From 9 a.m. to 6 p.m. ,The Indian Motorcycle Experience at Lazelle Street will include product demonstrations, display bikes, apparel sales, and accessory displays. The exhibit will also feature an array of heritage Indian motorcycles including vintage Chief models, the world famous "Munro Special" and the recently unveiled tribute "Spirit of Munro" custom streamliner.

Demo Rides on the all-new 2014 Indian Chief

Licensed motorcyclists at Sturgis are invited to be among the first to ride the hot new 2014 Indian Chief. Demos will be offered daily from 9 a.m. - 6 p.m., Sunday, August 4 through Saturday, August 10. Rides are available at the Indian Motorcycle Hospitality venue just off Hwy I-90 at Exit 30. Riders must be 18 years of age and provide proof of endorsement along with a helmet and appropriate riding attire. For details visit

Indian Motorcycle Night at the Buffalo Chip

Indian will host a party on Friday, August 9 at Sturgis' famous Buffalo Chip, known as the Largest Music Festival in Motorcycling. In addition to reggae rock fusion band Sublime with Rome performing live on the main stage, Indian Motorcycle will feature a display of vintage and antique Indian motorcycles, special promotions and appearances. The Buffalo Chip is at 20622 131st Ave, Sturgis. For ticket information visit or

Indian Motorcycle Sponsors 'Bike Week 2013' on HISTORY

Indian Motorcycle also announced its first title sponsorship of 'Bike Week' on the HISTORY Channel, featuring a lineup of motorcycle-themed shows airing concurrently with the Sturgis Rally from August 5th through 9th. Beginning in mid-July, HISTORY will air vignettes highlighting the rich heritage and milestones in the storied history of the Indian Motorcycle brand. The segments will explore the people, product innovations, racing accomplishments and rich military heritage of one of America's most iconic brands. In addition, HISTORY will broadcast the national unveiling of the 2014 Indian Chief during American Pickers on Monday, August 5, and will air highlights of the Sturgis festivities later in the week.

As part of the build-up to the new motorcycle launch, Indian continues its "Choice" campaign with a new broadcast spot, "Bike Wash." See it here:

For more information visit or To learn more about the Jackpine Gypsies, log on to

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