Initial production, often viewed as the realization of a company's goals, is actually the most difficult time because, instead of being the beginning of a positive cash flow as some expect, the need for cash to spend actually spikes as many aspects of making, distributing, and supporting a motorcycle brand suddenly need to be funded and developed. The company's planners can also be misled by an initial rush on the first models by those eager to have one. However, sales then tend to slow as less-emotional potential buyers wait to see how the bike works and how well the company supports it. It often years before a new motorcycle maker starts printing black ink on its statement sheet, and investors who don't understand this and expect to see profits when production begins pull out at this critical juncture. Hopefully, Stellican understands this and, like Polaris backing Victory, has the financial wherewithal to get through this period.