Harley-Davidson Partners With Kid Rock for 110th Anniversary Celebration

The Rocker Crowns the Tour With A Performance at the 110th Anniversary Event in Milwaukee

Earlier this week, Harley-Davidson announced an partnership with bad-boy musician and Kid Rock, culminating in a Saturday night performance for the company's 110th Anniversary celebration in Milwaukee this Labor Day weekend.

Harley-Davidson also becomes a title sponsor of Kid Rock's Rebel Soul tour, which kicks off Feb. 2, 2013, in Kansas City. The final stop on the tour is Saturday, Aug. 31, 2013, when Kid Rock rolls into Milwaukee, to party with thousands of fellow riders. Fans who purchase 110th Anniversary ticket packages - currently available at www.ticketmaster.com - will have an opportunity to purchase tickets for Kid Rock's 110th Anniversary performance before they go on public sale later this spring. Other headlining entertainment will be announced later this spring.

There will also be an exclusive line of limited-edition, co-branded Rebel Soul merchandise featuring a line coined by Kid Rock: "I can't hear you over the rumble of my freedom." Fans will be able to purchase merchandise at each show, as well as an exclusive line at participating Harley-Davidson dealerships.

Harley-Davidson is also raising the stakes with a national promotion where one fan will win a once-in-a-lifetime experience including a factory-customized Harley-Davidson motorcycle and the opportunity to rock alongside Kid Rock on stage during the 110th Anniversary show in Milwaukee. Fans can enter to win the national promotion at www.h-d.com/kidrock beginning Feb. 2. The winner's VIP trip to the 110th Anniversary will also include a meet-and-greet and photo shoot with Kid Rock.

Harley-Davidson fans are invited to learn more about the 110th Anniversary and join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110.

Harley-Davidson has signed on as the title sponsor of Kid Rock's Rebel Soul tour which kicks-off on Feb. 2, 2013. The first-of-its-kind partnership takes place during the Motor Company's 110th Anniversary year and includes unique experiences for fans at each Rebel Soul tour stops, an epic performance at the Harley-Davidson 110th Anniversary in Milwaukee and first-ever co-branded merchandise.
Harley-Davidson and Kid Rock developed the attached logo to celebrate the first-of-its-kind partnership that brings together the two legendary American rebels.