Harley-Davidson Hits Daytona Early

Milwaukee's Finest plan to hit Bike Week 2010 hard with Demos, a Ride-In Show and More

Harley-Davidson is looking to jump-start the riding season at Daytona Bike Week 2010, with a slew of activities being planned at a new location at Riverfront Park on Beach Street. The manufacturer also plans to have a larger presence at the Daytona International Speedway.

This year's Daytona Bike Week (2010's event is the 69th one) draws on the long tradition of riders, enthusiasts, bikes and racing at the sands of Daytona Beach, Fla. With its huge crowds of riders and motorcycle enthusiasts from all over the world, Daytona Bike Week is a biker's not-to-miss ritual every spring.

Harley-Davidson will mark the start of Daytona Bike Week 2010 at its new location at Riverfront Park on Beach Street and with an array of activities at Daytona International Speedway.

"Daytona Bike Week marks the start of the riding season, like New Year's Day for motorcycle riders, and Harley-Davidson will be there to celebrate," said Steve Piehl, Harley-Davidson Director of Consumer Events. "Our new location at Riverfront Park is a showcase for custom Harley motorcycles, while our spot at the Speedway gives riders a chance to test ride any of our 70 demo bikes."

Harley-Davidson activities at the Riverfront Park on Beach Street will run from Friday, February 26 to Saturday, March 6, 9 a.m. to 7 p.m. daily. Highlights will include:

  • Harley-Davidson Parts & Accessories and MotorClothesProducts interactive experience for the latest in customization and technology.

  • Third Annual Harley-Davidson Women's Ride (Tuesday, March 2)

  • Harley-Davidson Ride-In Custom Bike Show (Wednesday, March 3)

  • V-Rod Race Experience - Race your friends and win

  • Fit Shop customization activities

  • Tattoo competition

  • Muscular Dystrophy Association (MDA) bike build and raffle

  • Food, beverage, music and free parking

Harley-Davidson activities at Daytona International Speedway near the Intersection of Midway Avenue and Richard Petty Boulevard will run from Saturday, February 27, to Saturday, March 6, 9 a.m. to 5 p.m. daily. Highlights include:

  • Harley-Davidson motorcycle demo rides

  • Harley Owners Group (H.O.G.) pin stop: Members get a free event pin

  • H.O.G. Day, Saturday, Feb. 27: Members receive a special gift

  • 2010 Harley-Davidson interactive motorcycle display

  • Fit Shop motorcycle experience - see how any Harley can be custom fit

  • Food, beverages, music and free parking

Motorcycle owners are invited to enter their Harley-Davidson motorcycles in the Ride-In Custom Bike Show on Wednesday, March 3. Registration is $10, and will be at Riverfront Park on Beach Street from 9 a.m.-noon, with cash prize winners in a variety of classes. Entries are open to the general public.

Harley-Davidson motorcycle demo rides will be available at Daytona International Speedway February 27 to March 6. Riders with a valid license and appropriate riding gear can test ride any 2010 Harley-Davidson motorcycle.

For a complete listing of Harley-Davidson events, visit www.harley-davidson.com. There will also be online coverage from Daytona at www.harley-davidson.com/daytona.

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