Dare to Compare a Harley-Davidson®

Demo New Harley® Motorcycles at 200 Events Nationwide, and Now at Americade

MILWAUKEE (June 6, 2011) - Demo rides are a popular way for riders to experience Harley-Davidson® motorcycles, and H-D offers more than 200 such events nationwide. The newest is the Harley-Davidson Dare to Compare Experience at the Americade Motorcycle Rally, which lets riders take an entire day's ride on a new, 2011 Harley®.

The new, one-day Dare to Compare Experience at this week's Americade Motorcycle Rally will offer riders not only demo test rides, but also the option to swap their competitive brand motorcycle to test ride a Harley-Davidson motorcycle for the day. The Dare to Compare Experience is offered on a first-come, first-served basis with select 2011 Harley-Davidson models, from 9 a.m. to 4 p.m. daily. It will be located at the Beach Road Lot down the hill from Fort William Henry. These rides are free, but participants must bring a valid motorcycle license, sign a release form and wear a helmet that meets DOT requirements, along with eye protection.

"With the riding season starting in scenic areas like Lake George, we're daring riders to measure their motorcycles against ours and see why no other bike on the road compares to a Harley-Davidson," said Steve Piehl, Harley-Davidson Director of Customer Experience.

Harley makes it easy for riders in other parts of the country to experience its bikes as well;

1. Since 2008, Harley-Davidson has tripled its fleet of motorcycles offered for dealer demo events due to demand from riders. Harley-Davidson dealerships host over 180 free demo events at their stores. In addition, they offer individual test ride opportunities on a daily basis. H-D's website allows you to schedule a free test ride online or find a dealer demo event nearest you: www.h-d.com/testride. Test rides are generally available for all licensed riders at participating Harley-Davidson dealerships anytime during the riding season.

2. Motor Company Demo Events are offered in more than 15 locations and are staffed by Harley-Davidson employees. These events offer our newest models to test. Also new this year is the opportunity for non-riders to experience our "Jumpstart." This stationary motorcycle allows aspiring customers to learn how to start, shift and twist the throttle on a fully-functioning motorcycle that does not move. See www.h-d.com\demos for more info.

3. Rentals are the ultimate test ride opportunity. When planning a trip to a new location, you can check out a new motorcycle at the same time. Visit www.h-d.com/rentals for details.

Learn more online about H-D's heritage, attention to detail, design and V-Twin power. With over 10 videos, Harley's website illustrates the key points that make Harley-Davidson motorcycles unique. See them at: www.h-d.com/whyharley.

Harley-Davidson Motor Company produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and merchandise. For more information, visit Harley's website at www.harley-davidson.com.