The next half century of motorcycle tire development was spent mostly improving on the basic concept, making tires more secure, increasing longevity, adding strength, and improving traction. Then when motorcycles began to become more specialized, with dirt bikes and street bikes first separating, then each splitting into more specialized sub-types, tire technology followed. Touring bikes got tires capable of carrying heavy loads long distances. Sport bikes got tires created to handle high speeds and provide astounding cornering traction. And cruisers got....Well, cruisers didn't get much at first. As in other aspects of cruiser design, technology wasn't the answer. We didn't need to deal with tremendous speeds or frame-bending loads, and most cruisers didn't demand traction for heavy acceleration or braking. Cruiser owners haven't even fully embraced basic safety technology such as tubeless tires. So cruiser tires tended to be plain, low-tech tires with modest traction. But there has been interest in tire appearance. A few bikes used whitewalls and some got raised white lettering, but tire manufacturers and motorcycle makers have been slow to recognize that, as with other components, appearance is quite important to many buyers, even on the tires.