"It's like decorating your own house—you wouldn't pay someone else big money to do that, would you?" grumbles Bill Collier of Orlando, Florida. His incredulous rant is directed at the crowd of cruiser riders who shell out considerable cash to customize their bikes at designer chop-shops. Bill and his wife, Pam, run the Classic Cruisers cycle shop in Orlando, Florida, which specializes in metric cruiser modifications. Bill thinks a lot of cruiser owners are afraid to customize their bikes—but, if the philistines are shown how easy a procedure can be, they'll be more inclined to try hop-ups and chop-ups. The Colliers have been at it for nearly three years now, and Bill sees huge potential in the metric market. If owners can be enlightened to customizing possibilities, he believes they'll come running for more. Pam's 1996 Honda Magna is a bike built for just that reason—to show cruisers that custom beauty doesn't have to cost an arm and a leg.