JF: That’s a big question. I’ll answer with a few thoughts: The story of Harley-Davidson is a great American success story. It encapsulates so many of the best, most important aspects of American entrepreneurship, invention, and perseverance, and has spanned so much of history that almost everyone can see some relationship here to themselves or someone they love. And the company saved so much incredible stuff, that we had a truly unique opportunity to illustrate this great story. AND, I moved right into the Archives, so I could literally immerse myself in it. When I wondered about something, I could go to the source, and while I was looking I’d find ten more amazing things. To build a successful museum you need rich stories capable of touching a wide variety of people, and a trove of great objects to hang those stories on. We had all of those things, and we just had to put it together in the right way.