"Project RUSHMORE has been touched by thousands of people, many of them our riding customers," said Scott Habegger, Harley-Davidson Director of Motorcycle Planning. "It represents a new direction in product development at Harley-Davidson that integrates the voice of the customer not just up front, but throughout the process. We gather input and ideas at formal focus groups, but also at all the events we attend, at our demo rides, sometimes just talking to that rider or passenger sitting on the next stool at a diner. Our dealers also provide valuable input. We take our ideas and solutions back to customers as prototypes and get more feedback before settling on a final design. "