Harley-Davidson Garage Collection

Harley’s new line of understated apparel cleans up its act to appeal to younger riders

harley-davidson clothing
Harley’s New Garage Collection skips the usual bold graphics and goes for a cleaner, more vintage lookHarley-Davidon

It’s no secret motorcycle manufacturers are trying to appeal to a younger demographic. Smaller, less expensive cruisers like the Honda Rebel are designed to attract riders with less brand devotion – and less cash to spend. Even H-D is trying to skew younger, with bikes like the Iron 883 and Street Rod and sponsoring UFC.

The new Garage Collection from Harley-Davidson also seeks to skew younger. Most of it is typical Harley style: skulls, lightning bolts, and whatnot. It’s mostly Dickies-inspired workwear with H-D branding, but slim-cut for younger, less, umm, girthy enthusiasts.

Harley calls it “simple, raw, and understated,” and for the most part, that’s true. Like most Harley apparel, it’s well-made, with quality materials. We kind of like the snap-front Denim Slim-Fit Shirt ($65), and also the plaid snap-front Western shirt is pretty cool – but it’s only available in women’s sizes. There’s also plenty of sleeveless action, including a denim vest (also only for the ladies, unfortunately). And it’s all priced in typical Harley fashion as well, with most of it in the $60-$100 range reserved for true fans. As cool as it’s trying to be, though, the Garage Collection is unlikely to appeal to many Harley enthusiasts under 40.

But there’s one piece that might turn the tide: a sweet, vintage-style black t-shirt with a bald eagle rocking mirrored shades and contrasting rib-knit neck and sleeve trim. The Retro Eagle Slim Fit Tee is pure That 70s Show cool – but, most importantly, it goes for a reasonable $35 (of course, your local dealership might charge more. Or less). Just as killer is the women’s tank top in the same color/design scheme ($30). This is one Harley t-shirt that doesn’t scream “Baby Boomer with a beer belly!” Order yours now , and get it in time for Sturgis.

male garage collection
Harley’s New Garage Collection skips the usual bold graphics and goes for a cleaner, more vintage lookHarley-Davidson

New Harley-Davidson Garage Apparel Collection: Simple, Raw & Understated.

Bring it back to the basics with the Harley-Davidson Garage Collection. With just the right amount of style and attitude, this apparel collection adds a rough and rugged touch to a functional work-wear inspired design.

Remaining authentic and uncomplicated, the Garage Collection instills comfort in riders while continuing to embrace a clean vintage look. The collection carries on the Harley-Davidson legacy with a slight patina and a variety of other finishes to induce that time-worn metal of all H-D motorcycles.

The new Garage Collection is available in most Harley-Davidson dealerships and also available online. A few of the new Garage Collection items are:

Men’s Denim Slim Fit Shirt
Men’s Denim Slim Fit ShirtHarley-Davidson

Made with 100% cotton slub denim to ensure comfort, the Men’s Denim Slim Fit Shirt (P/N 96233-18VM, $65) features a softness feel to the touch. A grey denim hue adds to the look while hinting at the classic metal feel of H-D motorcycles. Sealed with an embroidered H-D patch on the left chest, the snap front close makes this shirt easy to style closed or open featuring one of H-D’s classic tees. The Women’s HDMC™ Plaid Shirt (P/N 96248-18VW, $75) features a similar design with an embroidered H-D patch on the left chest and a button front close. With contrasting blue and yellow colors, this classic plaid patterned shirt is made from a soft durable rayon material that will give an undeniable sense of comfort on or off the bike.

Men’s Retro Eagle Slim Fit Tee
Men’s Retro Eagle Slim Fit TeeHarley-Davidson

A retro distressed eagle graphic puts a vintage spin on a modern top on both the Men’s Retro Eagle Slim Fit Tee (P/N 96231-18VM, $35) and the Women’s Retro Eagle Tank (P/N 96240-18VM, $30). Both feature a contrasting rib-knit neck trim to add that old-school feel to an authentic H-D top.

garage collection
Women’s Skull Lightning Denim VestHarley-Davidson

A skull graphic with lightning is flashing on both the Men’s Skull Lightning Slim Fit Shirt (P/N 96235-18VM, $75) and the Women’s Skull Lightning Denim Vest (P/N 96249-18VW, $90). The shirt, made with a soft 100% cotton poplin, features the skull graphic with lightning on the left chest adding a subtle touch to this classic button up shirt. A large skull graphic with lightning on the back makes the vest a statement piece in the Garage Collection. Designed with two hand warmer pockets and embroidered patches on the left chest, this vest will complete any look.

*Manufacturers Suggested Retail Price, excluding taxes and shipping. Prices at local dealerships may vary.