If you follow World Superbike, you already know Ben and Eric Bostrom are two of the most famous motorcycle racers in the world. Seeing as how they're both AMA National Champions, that makes sense. What you may or may not know is that for the last couple of years, they've been the point men for the BozBros ride on the curvy roads of the scenic Black Hills in South Dakota. This year the Bostroms will run a pack of motorcycle enthusiasts, industry professionals, celebrities, and legends on the 3rd Annual Sturgis BozBros Sports Ride, August 10, during the 2016 Sturgis Motorcycle Rally.
The City of Sturgis is very excited to team up with the Bostroms to bring a new element to the Sturgis Motorcycle Rally. "Moving forward we want to ensure that young motorcyclists, the sportbike community, and two-wheel enthusiasts from all walks of life feel welcome at the Sturgis Motorcycle Rally for many years to come," said Brenda Vasknetz, Sturgis Motorcycle Rally director. Eric Bostrom has earned four national titles in both dirt-track racing and roadracing, totaling 46 AMA victories. Ben Bostrom is an X Games gold medalist and former AMA Superbike, Supersport, and Supermoto national champion.