BMW Brings Pure & Crafted To Los Angeles

Amsterdam’s music, motorcycle, and heritage festival comes to The House of Machines.

The House of Machines in Los Angeles hosts all sorts of moto-centric events throughout the year.
The House of Machines in Los Angeles hosts all sorts of moto-centric events throughout the year.Jesse Richmond

The Pure & Crafted Festival was started five years ago to bring motorcycles, music, and makers to one place for a day of culture and fun. Now it has expanded from its origin city of Berlin to a new home in Amsterdam, and this inaugural satellite event at The House of Machines for Pure & Crafted Los Angeles!

Bikes, drinks, food, music, apparel—THoM has it all.
Bikes, drinks, food, music, apparel—THoM has it all.Jesse Richmond

As a first-year event, the turnout was great and the vibe was amazing. Lot of local riders showed up, some in small groups or alone, some in larger groups like the BMW owners on all of their killer custom R nineTs. Local artists were there selling hand-embellished riding gloves, blind portraits, jewelry, and more. BMW had its R 18 Concept bike on display in all of its glory, an engine we just got a few more details on that you can read about here. Throw Rag, The Rhythm Shakers, and Reckless Ones all played a free live show while attendees sipped their cocktails, scoped the bikes, and mingled.

Artwork on paper and leather was available for sale at Pure & Crafted.
Artwork on paper and leather was available for sale at Pure & Crafted.Jesse Richmond

We love any excuse to get over to The House of Machines and hang out with that crew, and this was just another awesome event at their killer venue. Stay tuned to pureandcrafted.com for details on other upcoming festivals, and thehouseofmachines.com for more events in Los Angeles.

BMW’s Concept R 18 displayed in the entry of The House of Machines.
BMW’s Concept R 18 displayed in the entry of The House of Machines.Jesse Richmond
Free live music was a highlight of the LA Pure & Crafted Festival.
Free live music was a highlight of the LA Pure & Crafted Festival.Jesse Richmond
THoM’s smoking section is a reliable spot for some good conversation while checking out the ride-in bikes.
THoM’s smoking section is a reliable spot for some good conversation while checking out the ride-in bikes.Jesse Richmond
@Celique doing live blind portraits for $10.
@Celique doing live blind portraits for $10.Jesse Richmond
The Southern California BMW riders group showing up with their R nineTs.
The Southern California BMW riders group showing up with their R nineTs.Jesse Richmond