Tony Prust: I customized everything I ever owned growing up. As I got into my adult years, that progressed into customizing my motorcycles. In 2007 I had the idea to try a full ground-up custom build with a CB750, and it turned out well enough that I thought it had the potential to grow into something else, something bigger. So I named the bike, and came up with the name Analog because I had a past career in audio engineering, and I loved the simple methods of recording. A buddy asked me to build him a bike, so I did, and it got some press. Another buddy then asked me to build him a bike, so I did, and it got more press. And then people started calling and asking for builds, and I decided I had to figure out a way to make money doing it. Analog started out as a hobby that turned into a part time gig that developed into a full time gig.