How many rallies have the mayor actually hosting a ride through the countryside? The City of Sturgis loves the rally enough to do just that. This year, racing legend Ben Bostrom is the grand marshal for the Sturgis City of Riders Mayor’s Ride at the 76th Annual Sturgis Motorcycle Rally. Ben Bostrom and his brother Eric are pretty familiar with the rally. For the past couple of years, they've hosted the Boz Bros ride. Ben and Mayor Mark Carstensen will lead the pack at this year's mayor's ride. Additionally, state and local legislators, motorcycle enthusiasts, industry professionals, celebrities, and more hit the road Monday, August 8, during the 2016 Sturgis Motorcycle Rally.