Perhaps the most important element to be revealed at last month's meeting was Victory's new logo -- to which we say, it's about time. Designers at the meeting said the point of the new graphic was to bring a more modern and refined ID that was also bolder and more easily identified. The new badging is meant to align with Victory's newly aggressive branding strategy, which, as mentioned earlier, breaks out the bikes into 3 classes: Cruiser/ Baggers /Touring (there are subcategories within those as well). There were simply too many confusing and disparate elements at play in the old logo, which we always felt was overly busy from the get-go. The new 'V' is bigger, bolder and far more dimensional; in fact, it's almost like a car logo, which in a broad sense can only help Victory by being more identifiable. The new logo is overly simple, but that's a quality we expect will be remembered better by consumers in the long run. It also has more texture to it, which, as everybody knows, makes for great T-shirts too.