Suzuki Rolls Out New American Company

After Restructuring, Firm Will Be Now Known As Suzuki Motor of America, Inc.

A new entity, Suzuki Motor of America, Inc. (SMAI), has been formally announced as the sole distributor of Suzuki motorcycles, all-terrain vehicles, marine outboard engines and automotive parts and service in the contiguous United States and Alaska. The news comes in the wake of the restructuring of American Suzuki Motor Corporation (ASMC).

"We are pleased to announce this new company," said Suzuki's Motorcycle/ATV Vice President, Larry Vandiver. "This is a turning point for our brand and we look toward the future as we continue to offer industry-leading products as Suzuki Motor of America, Inc."

SMAI says it is firmly committed to the motorcycle, ATV, scooter and marine industry and will focus on long-term growth in the American market, now that the auto manufacturing division has been discontinued. The company has also hinted at plans to launch several exciting new products into the powersports arena this spring and summer, as well as 20 consumer events over the next several months, giving customers the opportunity to try out its full lineup of sportbike, cruiser, touring, scooter, dual-sport, and motocross machines.

In addition to the motorcycle/ATV and marine operations, SMAI will continue to support Suzuki's automotive customers with warranty service, parts and accessories.

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