Sturgis Legends Ride Details Announced

A Record Number of Riders Mean More funds For Charities

The Sturgis Buffalo Chip’s signature Legends Ride is poised to host a record number of riders and raise more charitable funds than ever on its upcoming run at the Sturgis Rally (Monday, Aug. 4). The annual event draws in some of the biggest names in television, film, music and motorcycling, along with hundreds of riders from around the globe and the 2014 roster of guests is shaping up to be one of the most spectacular to date. The Buffalo Chip organized the Legends Ride in 2008 to bring riders together to raise funds for local charities including Black Hills Special Olympics and the Sturgis Motorcycle Museum & Hall of Fame. In its six consecutive successful years, the ride has raised more than $325,000 for Black Hills charities.

Riders gather on Deadwood’s Main Street beginning at 11 a.m. on Aug. 4 to check in, meet the celebrities and check out the bikes. The 2014 Buffalo Chip Student Build Challenge bike will be auctioned in support of the Legends Ride in front of Deadwood’s Historic Franklin Hotel. The motorcycle is a fully customized 2014 Harley-Davidson® Street Glide built by Sturgis Brown High School students under the instruction of industry veterans. Students worked side-by-side with the experts and learned state-of-art techniques while creating this beautiful, custom, 155 H.P. bagger. They entered the bike into the renowned Donnie Smith Bike Show in St. Paul, MN, where it took first place in the High School Build Open Class.

Celebrities so far confirmed for the 2014 Legends Ride include:

· Frank Fritz, star of History Channel’s “American Pickers”

· R. Lee Ermey, film star and Golden Globe Award Nominee

· Kristy Swanson, actress

· Arlen, Cory and Zach Ness of Arlen Ness Enterprises

· Lloyd Eisler, Olympic bronze medalist and the 1993 World Champion skater

· Joe Sylvester, TORC (The Off Road Championship) Pro Light Racer

· Mark Kvamme, TORC (The Off Road Championship) Pro 4 Racer

· Honky Tonk Man, professional WWE wrestling icon

The ride departs from Deadwood’s Main Street at 2:30 p.m. and heads through the most scenic areas of the fabled Black Hills. The ride culminates at the Buffalo Chip with a private catered reception and pre-concert party. A $150 donation is required from all riders, 100 percent of which benefit the two charities. Sponsors graciously provide riders general admission to concerts by Zac Brown Band, John Mayall and The 4onthefloor, in addition to a Legends souvenir gift pack and the best memories.

For more information or to purchase tickets call 605-347-9000 or visit

Industry-leading corporations through the United States provide support for the Ride that Rocks! ™ Their support allows for 100% of the riders contributions to be donated directly to the Black Hills Special Olympics and Sturgis Motorcycle Museum & Hall of Fame. Special thanks to presenting sponsors Adventure Power, AMSOIL, Budweiser, Black Hills Harley-Davidson, Deadwood Chamber, Epiphone Guitars, GEICO Motorcycle, Hot Leathers, Kinetik Audio, Pepsi, Russ Brown Motorcycle Attorneys, Silverado Franklin Hotel & Casino and Victory Motorcycles for supporting the 2014 Legends Ride!