It was that infusion of cash that helped EBR with its new 70K-square-foot manufacturing facility and base of operations in East Troy, WI.
The next step in this partnership puts EBR in the lead of American sales and distribution of several entry-level Hero machines, including a scooter, a lightweight sport bike and a range of motorcycles designed for urban environments.
Being from India, Hero knows about urban environments. Cities there are among the most crowded in the world. So if Hero decides to come to America, it’s serious about it.
For his part, Buell obviously knows quite a bit about engineering and has been praised for his innovations; Hero has been benefitting from that.
Motorcycle sales figures coming out of India are stratospheric compared to everywhere else. As of March of this year, deliveries had increased a little over seven percent from last year and totaled 14.8 million units.
Compare that to total motorcycle sales in the US that hover somewhere between 400K and 500K units a year, depending on who you ask.