Hoover understands his customer and likes him because, if things had worked out differently, he would have been one. Six or seven years ago at Daytona I watched as a Kawasaki rider's bike died on the boulevard right in front of Kawasaki's demo-ride area. The annoyed rider pushed his dead motorcycle into the Kawasaki area, and the first person in Kawasaki apparel he encountered was Hoover. Hoover immediately realized the battery was dead. Now this rider had festooned the motorcycle with lights and other electrical accessories. Hoover pointed out that the bike couldn't support that kind of drain at idle-which was virtually all it could do in that sort of traffic-and suggested the rider turn off some of the lights. At that point he could have simply told the owner to take his battery to be charged, offered to charge it and have him come back later, or presented other inconvenient alternatives. Instead, Hoover removed the dead battery and, since there was no spare charged battery available, pulled one from a demo bike, put it in and sent him on his way. The funny part to me, watching from our booth nearby, was that guy was as clueless that he was dealing with a Kawasaki executive as he was about how his charging system worked. I suspect that was just the way John wanted it.