"In Europe the AMD ProShow has previously been unofficially acknowledged as, in effect, the 'European Championship of Bike Building'. And from now on it will officially become so. As a leading parts and accessory distributor in the United States, and as hosts of one of the sector's most important and longest established events, Custom Chrome are uniquely and ideally positioned to present what can now, because of the European angle, be confidently branded as 'The Official World Championship of Bike Building'. "On behalf of everyone at AMD and all our readers I'd like to take this opportunity to thank Custom Chrome for their vision in taking this concept forward, and for the generosity and scale of their commitment to the project. A top cash prize of $25,000.00, and total cash prize fund of nearly $50,000.00 is a major and unprecedented investment that hallmarks both the resources the company intends to bring to bear on the AMD ProShow, and reflects their enthusiasm in sharing with AMD and the rest of the world's motorcycle press the opportunity to showcase market excellence at an historical high in the public profile and popularity of custom bike building".