Kawasaki Launches New "RIDE" promotion and New Website

Summer program offers motorcyclists a chance to ride up to three different street bikes; and now anyone with a mobile device can access Kawasaki info

IRVINE, Calif. (May 21, 2010)---Kawasaki Motors Corp., U.S.A. is launching an effort to allow greater numbers of prospective motorcycle purchasers to throw a leg over a new Kawasaki. The company's "Ticket to Ride" demo program will operate in seven markets. The 2010 demo program features these 18 Kawasaki models: Ninja® ZX-14, ZX-10R, ZX-6R, Z1000, Concours 14 ABS, ER6n, Ninja 650R, Versys, Ninja 250R, KLR?650, Vulcan 2000 Classic LT, Vulcan 1700 Voyager ABS, Vulcan 1700 Classic, Vulcan 1700 Classic LT, Vulcan 1700 Nomad, Vulcan 900 Classic LT, Vulcan 900 Classic, and the Vulcan 900 Custom.

After two successful events in California and Texas, "Ticket to Ride" will make its way to New Jersey in mid-June, followed by stops in Maryland, Illinois, North Carolina, Georgia, and Washington state.

Interested riders should contact a participating Kawasaki dealer. Event information including a list of participating dealers is available at kawasaki.com. Each event will provide guided street rides for up to 250 licensed motorcyclists who pre-register with a participating dealer.

"We know that a test ride often plays a major role in the purchase decision, and we're working with our dealers to help make that happen," said Chris Brull, Kawasaki's marketing director.

The company will provide full support for the Saturday-Sunday demo ride events, while dealers in each of the markets will generate participants based on their existing customer base and qualified prospects.

Kawasaki is providing point-of-sale promotional materials to dealers, who will also use existing database info to contact individuals considered likely candidates for the program. Qualified motorcyclists will then contact a participating dealer to sign-up for their demo ride. Dealers will use a registration Web site to specify up to three models for testing by each rider.

Should some of the slots remain open, or if pre-registered individuals don't attend, the company will allow walk-up riders to participate.

Kawasaki Goes Mobile
Powersports enthusiasts can now access info on-the-go.

IRVINE, Calif. (May 24, 2010)---Kawasaki Motors Corp., U.S.A. announced the launch of its mobile Web site, taking advantage of technologies available to reach active, on-the-go powersports products consumers. The site, which has all the capabilities of the company's desktop Web site, is available for immediate use, and is addressable at m.kawasaki.com.

"Our consumers are increasingly accessing the Web through mobile devices, and the mobile Web site is another way that Kawasaki is engaging them on their platform of choice," said Chris Brull.

According to Brull, the site will give potential customers quick access to complete product details, including images, specifications, MSRP, and unique videos. The mobile site will provide updated, real-time information on an auto-refresh basis that's updated in sync with the desktop site.

Brull cited the respected Pew Research Center's 2009 Internet & American Life Project research showing that 32 percent of Americans have used mobile phones to access the Internet, and 46 percent of those mobile users indicate that on- the-go availability of information is important to them.

The broad application of Kawasaki's mobile site will also allow dealership and trade show personnel to quickly access product information in the field and engage customers on a timely basis. Customers will be able to opt-in to have the company's ongoing promotions relayed directly to them through text alerts, via their mobile unit.

Other features of the new outreach tool include the ability for customers to receive immediate information when new products are announced. And, if they wish to follow-up with a local dealer, the site will automatically populate the dealer locator section with up to 10 dealerships in close proximity to the zip code provided by the user.

Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, personal watercraft, utility vehicles and recreation utility vehicles through a network of more than 1,475 independent retailers, with an additional 8,000 retailers specializing in Kawasaki power products and general purpose engines. KMC and its affiliates employ nearly 3,300 people in the United States, with 400 of them located at KMC's Irvine, California headquarters

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