Jesse Rooke quickly made a name for himself in the custom scene thanks to designs that melded racing elements with chopper-y aesthetics and he'd go on to make several appearances on Discovery Channel's Biker Build-Off, with one episode pitting his KTM-engined boardtracker "Darla" against buddy Roland Sands' sport-flavored "No Regrets." Dinah, Darla, Paula, Slowtard—the bikes flowed out of Rooke's garage at a faster rate than anyone expected, The man was prolific, but he was also a meticulous builder who looked for unique elements to shake up the traditional custom formula. Most of his unconventional designs were colored by a background in roadracing, motocross, and BMX racing, which made for bikes that mashed together form, function, and simplicity, and always performance. You can see the smooth spareness in the silhouettes, curves that blended into each other and few unnecessary add-ons that piled on weight. The designs even caught the eye of big-name celebs like Brad Pitt, who's been seen cruising on "Jaden," a Rooke-built KTM Super Duke-based café racer.