- 2012 Harley-Davidson motorcycles, H-D1 customization and MotorClothes® riding gear and apparel
- Harley-Davidson Custom Ride-In Show, Friday, August 10
- Harley-Davidson Insurance Parts Challenge, photo booth, Roof Top Deck and sweepstakes
- Muscular Dystrophy Association (MDA) pin sales and Custom Motorcycle Raffle
- Free Bike Wash
- Willie G. Commemorative Merchandise
- AMD World Championship of Custom Bike Building, August 4-8
- Women's Area including the JUMPSTART rider experience, bike lift and more Harley-Davidson demo rides for 2012 motorcycles will be available in Sturgis at Hersrud's Chevrolet Dealership near Interstate 90 at Exit 30 from Saturday, August 4 to Friday, August 11. Riders can enjoy as many bikes as they want, but must have a valid motorcycle license and adhere to riding gear requirements and safety rules. There will also be a 2012 Harley-Davidson motorcycle display at this location, including a Fit Shop display for motorcycle customization.