Harley-Davidson Releases the New 1200 Custom Model for 2011

H-D1™ Factory Customization offers selection of factory-installed options

MILWAUKEE (February 2, 2011) A wide front end and chunky 16-inch tire give the new Harley-Davidson 1200 Custom a proud stance that’s strong and contemporary. Introduced as a mid-year addition to the 2011 Harley-Davidson model line-up, the 1200 Custom also features new wheels, a pull-back handlebar, and a reshaped LED tail lamp.

The chunky elements imbue the 1200 Custom a unique new look, but this new Sportster model will also feature the debut of H-D1 factory customization, Harley’s new factory option program. H-D1 allows the customer to choose from seven option categories to optimize fit, function and style. By selecting from available factory-installed wheels, handlebars, seats, paint, foot control position, security system, and engine finish, the customer can create a 1200 Custom that’s truly personalized. Factory customization and Bike Builder on Harley-Davidson.com are the newest elements of H-D1, Harley-Davidson’s comprehensive offering of customization tools, which also includes Genuine Motor Parts and Genuine Motor Accessory catalogs, the Genuine Motor Accessories Custom Seat and Custom Paint programs, the Chrome Consultant and Fit Shop advisors at Harley-Davidson dealerships, and much more.

A Sportster model with Fattitude

If the 1200 Custom brings bold new styling, it still is a Sportster to the core, with that line’s trademark combination of nimble handling and V-Twin vibe and performance.

** Key features of the 2011 1200 Custom include:**

- An Air-cooled Evolution 1200cc V-Twin engine with Electronic Sequential Port Fuel Injection (ESPFI), rated at 79 ft. lbs. peak torque at 4000 rpm.
- A powertrain finished in black powdercoat with chrome covers.
- New chromed, five-spoke cast aluminum wheels front and rear (16 x 3.0 inches).
- New Michelin® Scorcher 31 tires; 130/90B 16 front and 150/80B16 M/C 77H rear.
- Wider fork spacing and polished triple clamps.
- A pull-back handlebar mounted on a curved riser, with an LED warning light display.
- New, reshaped classic Sportster "eyebrow" over the headlamp.
- New, smaller tail light with a bright, low maintenance LED element.
- New front suspension rates, re-tuned to match the new tire/wheel combination.
- 39mm front fork with 30 degree rake.
- Polished forward foot controls.
- Coil-over pre-load adjustable rear shocks.
- Two-up seat standard.
- 4.5-gallon fuel tank offers long riding range.

** • Introducing H-D1™ Factory Customization**

• H-D1 factory customization is the newest element of Harley personalization that allows customers to fine-tune the 1200 Custom from a selection of options that are installed by Harley-Davidson Motor Company (during assembly of the unit). H-D1 factory customization allows personalized fit, function and style; by selecting different wheels, seats, handlebars, paint, and engine finishes, the customer can dramatically alter the look of the motorcycle. Different combinations of foot-control location, seat and handlebars can adjust the fit of the motorcycle to a rider’s stature. With H-D1, the customer can order a 1200 Custom in more than 2,600 combinations.

• The H-D1 factory customization tool will be available on Harley-Davidson.com. Users can then view the bike they are creating as different options for it are selected, and when they're done, they can then print out a description of their bike and bring it to a Harley dealer. There, customers can review the customized motorcycle with trained staff, select additional accessories if need be, and then place an order. Delivery timing may vary depending on demand, and will be communicated to customers at the time of order. H-D1 factory customization will be available only through Harley-Davidson dealers in the United States and Canada.

• The 1200 Custom has a suggested retail price in the United States of $10,299. Factory-installed options to the base configuration of the 1200 Custom, can be chosen from seven different categories:

• ** Wheels:** Black Five-Spoke Cast Aluminum with machined highlights, Chrome Laced, or Black Laced.

Handlebars: Drag Bars or Mini-Apes

• ** Foot Controls:** Mid-mount polished

• ** Seat:** Solo

• ** Paint/Graphics:** (solid colors) Vivid Black, Brilliant Silver Pearl, Cool Blue Pearl, Chrome Yellow, Merlot Sunglo, Sedona Orange, Black Denim; (two-tones) Scarlet Red/Vivid Black, Merlot Sunglo/Vivid Black, Sedona Orange/Vivid Black, Birch White/Sedona Orange, Chrome Yellow/Vivid Black; (custom graphics) Cool Blue Pearl with Scalloped graphics, White Hot Pearl with Hot Pink Flame graphics.

Engine: Black powder coat with black covers.

Options can be incorporated with the base configuration in any combination, except that the Mini-Ape handlebars cannot be combined with mid mount controls.

For more info see www.harley-davidson.com