On Friday, everyone headed down to Mexico on their own. This year there was no organized ride, so people were on their own to choose their ride route down to San Felipe. Around 2pm bikes began showing up by the dozen. The quiet fishing town was quickly filled with the rumble of motorcycles that would last for days. Most unpacked their bikes, hung up their hammocks in their palapas (a wooden structure on the beach overlooking the sea of cortez, shaded via palm tree roofs), and took off to the bar to grab a Tecate before making a plunge into the ocean. This year had a significant increase in attendees. Tents lined the beach in multiple rows, and there were no hotels or palapas available along the coast near the event, which was held at Kiki’s Campground and Motel. As the sun set on the first day, the music turned up, and everyone partied into the night. Some probably didn’t even sleep since the music doesn't usually turn off until about 4am.