EAGLERIDER 20th Anniversary Celebration/Kiehl's LifeRide for amfAR

Company Commemorates 20 Years with Charity Poker Ride, Fashion Show, Stunt Shows, Sales, DJs, Special Rentals and guest performance by Gilby Clarke formerly of Guns N' Roses

EagleRider Unveils Plans for Three-Day 20th Anniversary Event on July 19-21 to benefit Make-A-Wish® Greater Los Angeles

Los Angeles - July 13, 2012 - EagleRider, the world's largest motorcycle rental and tour company, has officially unveiled its plans to celebrate its 20th anniversary with a three-day event at its World Headquarters in Hawthorne, CA, benefiting the Make-A-Wish® Greater Los Angeles Chapter. The celebration will begin on July 19th with a motorcycle sales event and conclude on the evening of July 21st as EagleRider will transform its headquarters into a red carpet entertainment extravaganza featuring live bands, DJs, motorcycle stunt teams, EagleRider Fashion Show, and lavish VIP packages along with some of LA's best food trucks and retail vendors. EagleRider encourages all motorcycle enthusiasts to participate in a Charity Poker Ride starting in the morning on the 21st (benefiting Make-A-Wish as well) in the LA area for a chance to win prizes. All events are open to the general public.

"This celebration is a culmination of 20 years of blood, sweat and tears so to speak as we pioneered the motorcycle rental and travel industry," said Chris McIntyre, president and founder of EagleRider. "We want to thank our loyal customers and partners with a night to remember, but at the same time, we are thrilled to support Make-A-Wish and continue our commitment to giving back to the community. We look forward to another 20 years of defining the motorcycle industry and fulfilling dreams around the globe."

SCHEDULE OF EVENTS - located at 11860 S. La Cienega Blvd, Hawthorne, CA 90250

Thursday, July 19
10am-6pm - Motorcycle Sales Event & 20% off selected EagleRider merchandise

Friday, July 20
9am-6pm - Motorcycle Tent Blow-Out Sale with 20% off selected EagleRider merchandise, live music & food

Saturday, July 21
9am-6pm - Motorcycle Tent Blow-Out Sale with 20% off selected EagleRider merchandise, bands, DJs, food trucks, kid's area and motorcycle stunt shows

10am-3pm - Charity Poker Run - riders will visit 5 locations in the LA area to receive a playing card - winners with the best hand qualify for prizes - tickets cost $40 with net proceeds benefiting Make-A-Wish

8pm-2am - 20th Birthday Bash - live performances by LA rock legends Metal Shop and 70s classic rock ANTHEM along with international favorite DJ Splyce (and other DJs), EagleRider Girls Fashion Show, Charity Casino (prizes include Vegas trips, iPads, and more), and full service VIP areas. The evening will also include a special performance by guitarist and producer Gilby Clarke formerly from Guns N' Roses.

EagleRider is offering two levels of tickets to enhance the Birthday Bash (net proceeds benefiting Make-A-Wish): $40 level - complimentary "top shelf" bar with chances to win prizes throughout the evening $75 "VIP" level - complimentary "top shelf" bar and catered food in VIP area, access to VIP lounge, prizes and entry into Charity Poker Run

Tickets can purchased online at: http://eagleriderevents.com

EagleRider also acknowledges its corporate partners for their support of the anniversary events: GOLD Level - Tucker Rocky; SILVER - Edelman, Group One, GE and Philadelphia Insurance; and BRONZE - Caliber Group, Dominion PowerSports Solutions, Fulmer

Helmets, MGI Shipping, MotoLease, RPM One, United Leasing Inc., and Westwood Co., with special thanks to Charles, Kane & Dye LLP, Truckers Bank Plan and SIEMENS Healthcare.

"We are also thrilled our event will coincide with the conclusion of our sponsorship of the Kiehl's Since 1851 LifeRide in Washington, DC at amfAR's Together We Stand AIDS Gala, which is the evening before the start of the International AIDS Conference being held in the US," said Shannon Diem, Global Marketing Director for EagleRider. More than 20 motorcycle riders, including Kiehl's USA President Chris Selgardo and amfAR's CEO Kevin Robert Frost, are riding from Miami to DC on July 13-21 to raise awareness for HIV/AIDS with the support of EagleRider. July is National HIV Awareness Month.

EagleRider Looks Back on 20 Years
EagleRider began revolutionizing the motorcycle rental and travel industry in 1992 with the philosophy of "We Rent Dreams" for its customers. During the past two decades, EagleRider has:

  • Served over 500,000 customers with more than 60,000 customers in 2011
  • Purchased more than $250 million in motorcycles and accessories since 1992 - making EagleRider one of, if not, the largest buyers of its kind
  • The Largest Selection of motorcycles used for touring and sales. The most popular of its inventory are Harley-Davidson's Electra® Glide® Classic, Road King® and Heritage Softail® Classic
  • Single-handedly pioneered the motorcycle tour experience with the Route 66, the Wild West and Pacific Coast Tour™ routes among more than 50 guided and self-drive tours in its inventory
  • Grew American tourism to international travelers wanting to live the American Dream which now accounts for more than 50% of its overall revenue led by Germany, UK, France and Canada; the company is also experiencing accelerated growth in Brazil, China and Eastern Europe

ABOUT MAKE-A-WISH ® GREATER LOS ANGELES
The Greater Los Angeles chapter of the Make-A-Wish Foundation was formed in 1983. The charter has fulfilled more than 7,700 wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences strengthen the entire family. For more information, including how to participate in Adopt-A-Wish, or donate in-kind gifts of goods or services, or vehicles, please call (800) 322-9474 or visit www.wishla.org.

ABOUT EAGLERIDER
In 1992, EagleRider pioneered the Harley-Davidson® motorcycle rental concept and the guided motorcycle tour business. Our vast network of EagleRider locations allows us the unique ability to offer One-Way Rentals, Guided Tours and Self-Drive Tours from the most desirable tourist destinations in the world. For more information, please visit www.EagleRider.com