Custom Kings: Final Four

Motorcycle March Madness whittles down the field

harley custom sportster march madness
Which Sportster will be king? Find out in two weeks.Courtesy of Harley-Davidson

First there were 64, then 32,followed by 16, down to eight, and now only four Sportsters remain in Harley's Custom Kings competition. Out to prove that custom truly is king, Harley-Davidson invited dealers to showcase their individuality in the Custom Kings Customization Contest. Dealers from all over the country turned a Sportster motorcycle into a "Custom of One" work of art. The top 32 creations were revealed for fans to help choose the 'king' in a bracket-style competition at H-D.com/CustomKings. Voting continues each week, March Madness-style, to crown the monarch.

The Sportster was selected for its unrivaled ability to be transformed into the very definition of performance art and its attainable pricing, which makes the bike a realistic goal for nearly any rider.

Initial entries were scored by the Harley-Davidson styling team based on criteria including quality of customization and build, fit and finish, use of paint, design, technique and how teams utilized Harley-Davidson® Genuine Parts &Accessories.

“Customization is one of the biggest ways riders showcase and celebrate their individuality,” said Dino Bernacchi, director of U.S. marketing at Harley-Davidson. “Custom Kings brings that forward by redefining performance through the expertise and ingenuity of Harley-Davidson dealers throughout the country. All of the competitors have put in months of planning, building and straight-up creative thinking into each of the bikes featured in the contest.”

Fans can view all of the bike builds by following #HDCustomKings or H-D.com/CustomKings for more information and to cast their vote today. Click on the link in each image below to find out more about that particular bike.

harley custom sportster march madness
the Maestro
Yellowstone Harley-DavidsonCourtesy of Harley-Davidson
harley custom sportster march madness
Trail Bob
Southside Harley-DavidsonCourtesy of Harley-Davidson
harley custom sportster march madness
General Mayhem
Hal's Harley-DavidsonCourtesy of Harley-Davidson
harley custom sportster march madness
Go-Dammit
Four Rivers Harley-DavidsonCourtesy of Harley-Davidson