"The guys" being new and ex-riders looking to score an economical machine. All of the dealers told us that the biggest blind spot new customers have is in finding what's best suited to them. First timers looking to commute on the freeway walk in thinking a scooter is going to give them enough power to be safe at highway speeds; good dealers know to ask what sort of riding the person plans to do and go from there, recommending models to match. Ex-motorcyclists are a bit different though. They tend to come in with a good idea of what they want but may not be familiar with today's models. If the last thing you rode was an `83 V65 Magna or a Shovelhead, you're in for a bit of a shock when you see today's cruisers. Bruce Rossmeyer told us, "They always want the nicest and the coolest. Then we ask what they're going to do with it. Slow 'em down, figure out what they really want. Touring with the wife? You'll need something with a good passenger seat. If you don't, two weeks later they'll come back saying they should've gotten this other model instead." In the case of imported iron, Ray Didier said, "We've been a dealership for over 40 years, so we get a lot of turn around, repeats, next generation riders. Folks have raised a family, so they get a bike. It's mainly 1100 to 1300cc or 1800cc cruisers for our return riders. They've got a good idea what they want." Lawrence Hart added, "The vets come in looking for mid-size cruisers but they tend to go bigger once they see how much more comfortable and easier it is on the big bikes when you have a passenger."