Checkered Flag Run Returns to Phoenix March 1- 3rd

Diversity-Focused Annual Event Features Three Days of Entertainment

3rd Annual Checkered Flag Run is coming back to Phoenix next month, and promises to be more exciting than ever. The diversity-focused, multicultural motorcycle experience has expanded into a three-day weekend of entertainment and motorcycle riding to the NASCAR Subway Fresh Fit 500, on Sun., March 3.

Activities include a comedy show at Wild Horse Pass Hotel & Casino featuring Bill Bellamy; drag racing at the Firebird International Raceway; the Coors Light Leather & Lace Ball; and a Bike Show and entertainment at Chester's Harley-Davidson. The Checkered Flag Run is hosted by Phoenix International Raceway (PIR); Wild Horse Pass Hotel & Casino; Chester's, Chandler and Arrowhead Harley-Davidson dealers; and The Radisson Hotel.

"This is the perfect event to bring everyone together for a multicultural motorcycle experience," said Checkered Flag Run founder, Alan "AP" Powell. "It's geared to all ethnic groups and Arizona is one of the best places to throw a bike event. We have great weather, hospitality and it is an awesome place to ride. We intend to grow this event and make Arizona the new mecca for multicultural bikers."

For motorcycle enthusiasts interested in drag racing on Mar. 1 at Firebird International Raceway, the entry fee is $50, to Checkered Flag Run Motorcycle Drag Racing for a chance to win $5,000 in cash prizes. On Sat., March 2, it's $25 to attend Coors Light Leather & Lace Ball at the Wild Horse Pass Hotel & Casino. On Sun., March 3, a $35 'multicultural ticket' is available for the NASCAR Subway Fresh Fit 500 at PIR. Area Harley-Davidson dealers will host weekend gatherings, too: Chandler Harley-Davidson offers free food/drink on Fri., March 1; Chester's Harley-Davidson hosts a bike show, picnic and music on Sat., March 2; and a Sunday ride to NASCAR ends at the Checkered Flag Run Arrowhead Harley-Davidson Coral inside the NASCAR midway.

For more info and tickets see or 1.866.977.6849.