Victory Motorcycles Pulls out the Stops for Sturgis

Victory Motorcycles

Victory Motorcycles has packed the Sturgis Motorcycle Rally schedule with special events, with particular attention paid to Victory owners attending one of the world's largest motorcycle rallies.

There’s the now-annual Victory Owners Ride and Party, celebrity meet-and-greets, military salutes, no-strings 2015 Victory demo rides at three different locations, and the chance to win a Cory Ness Cross Country custom and matching guitar.

Activities are planned in and around the Sturgis area from Saturday, Aug. 2 through Saturday, Aug. 9.

Demo Rides

You can get a demo ride on a 2015 Victory at three locations this year, at Hersrud’s of Sturgis (I-90 Exit 30), the Buffalo Chip CrossRoads, and Rice Victory in Rapid City, located at 301 Cambell St., Rapid City, SD 57701 (take Exit 60 off I-90).

To get a ride, you’ll need to be at least 18 years old, have a valid motorcycle endorsement, have a helmet and appropriate riding attire, and be there between 9 a.m.-5 p.m. daily, Aug. 2-9, though the last ride is granted at 4:30 p.m., so don't cut it too close.

Victory Performance Garage

Daily between 9 a.m. and 5 p.m. Aug. 2-9, at Third & Lazelle streets.

Plan to spend a lot of time on multiple days at the new Victory Performance Garage in downtown Sturgis. Register on-site and get a wristband that serves as your registration in a drawing for a special new 2015 Victory bagger. Get the wristband scanned at various display stations within Victory’s downtown location and you qualify for equipment upgrades to the grand prize bike.


  • "Sweet 16 Saturday" with a Victory 16th anniversary celebration, Aug. 2.
  • Meet & Greet world-renowned custom builder Rick Fairless, 11 a.m.-1 p.m., Aug. 2.
  • Tribute Tuesday with special gifts for first responders and military personnel and veterans, 9 a.m.-5 p.m., Aug. 5.
  • Autograph sessions featuring "Gunny," R. Lee Ermey, Aug. 5, 11 a.m.-1 p.m. and 3-5 p.m.
  • Win It Wednesday with special prize give-aways every hour, Aug. 6, 9 a.m.-5 p.m.
  • Live Victory Custom Bike Builds featuring the crew from (Aug. 6), Lloydz Motorworkz (Aug. 7), and Conquest Customs (Aug. 8).
  • In the Victory Custom Garage, check out the Victory Accessories collection.
  • Buy Victory Apparel, including the exclusive, limited-edition 2014 Victory Sturgis Tee.
  • See precision riding demonstrations by the Victory Police Motorcycles team.
  • Meet the legendary Arlen Ness family at a meet-and-greet on Tuesday, Aug. 5, 1-3 p.m.
  • All the 2015 Victory models will be on display so you can take a seat and learn which fits you and your riding style.
  • Victory owners can also pick up their 2014 Victory Owners Pin.

Activities For Victory Owners Only

Among the events during the Sturgis rally that are exclusively for Victory owners are:

Victory Owners Sturgis Guided Rides on Aug. 4 & 6, led by EagleRider, the company that rents awesome machines and plans tours all over the world.

The tour covers approximately 70 miles of scenic area roads through the stunning Black Hills countryside. Tour planners are betting the route will take you places you haven't seen before. Space is limited, so register online at: You can also register at the EagleRider tent at the Buffalo Chip CrossRoads. You will be told to check in for the rides at 9 a.m.; kickstands up at 10 a.m.

Another ride is planned at 3:30 p.m., Aug. 7, from Deadwood to the Buffalo Chip for Victory Owners only, with a Party at the Buffalo Chip afterwards. Victory riders can check in at The Lodge in Deadwood from 2-3:30 p.m. Victory representatives will welcome riders at 3 p.m., take a group photo, then ride to the party with kickstands up at 3:30 p.m.

The Victory Owner's Party is an annual gathering with prize give-aways, presentations from Victory officials, food, and live entertainment. Among the prizes: Two Victory owners will be selected as finalists for that evening’s Sturgis Rider Sweepstakes grand prize drawing.

The finalists will appear onstage during that night’s Buffalo Chip concert, where the winner’s name will be drawn for the Cross Country 8-Ball customized by Cory Ness with a matching Les Paul Studio Epiphone guitar.

Register for the Owners Ride and Party here:

Register online for your chance to win the Sturgis Rider Sweepstakes. No purchase necessary.

Complete details about Victory activities at Sturgis are available at: