- Unveiling of the Rockin' Gibson Guitar Victory Custom, Monday, Aug. 6, noon-3 p.m.
- 'Gunny vs. the Bunnies,' Thursday, Aug. 9, 10 a.m.-1 p.m.
- Mike Wolfe, creator/host of 'American Pickers' on HISTORY, Friday, Aug. 10, noon-2 p.m. One of the world's foremost antique archeologists and a passionate Indian Motorcycle collector, Mike will tell tales, field questions and inspire every rider to look under tarps in old barns.
- Ness Family Reunion, Friday, Aug. 10, 2-6 p.m.
- Arlen, Cory & Zach Ness Autograph Sessions, Sunday, Aug. 5, and Wednesday, Aug. 8, 1-3 p.m. both days. In addition to Friday's Ness Family Reunion, the customizers will hold autograph sessions to meet riders and show off their Victory customs, including new 2013 Ness Signature Series models and the Zach Ness Judge custom, the Ness Cafe.
- Free Daily Concerts by Michael Holt and the Trophy 500s. These Austin, Texas, rockers will light it up with high-energy rock, including songs from their new album "Zero Miles to Empty." [Listen and download it here:
.] 11 a.m.-3 p.m. daily except Saturdays Aug. 4 and Aug. 11, when they'll start at noon.
- Buffalo Chip Bands 4-6 Daily.