Sena's Advances Motorcycle Communications

Sena Bluetooth Releases

SENA LAUNCHES INNOVATIVE BLUETOOTH DEVICES FOR 2014

All-New 20S and Bluetooth Action Camera Are Highlights– Sena Technologies, Inc., a Bluetooth innovator in the motorcycle and outdoor activities market, today announced the launch of their all-new Bluetooth communication devices at the 2013 American International Motorcycle Expo (AIMExpo) in Orlando, FL. The new additions include the 20S, Bluetooth Action Camera, the Sena Expand, Bluetooth Pack for GoPro®, and Bluetooth Mic & Intercom. The all-new products build upon Sena’s advanced Bluetooth technology to offer all-new, initiatives as well as expand on the features of previous product line up.

“Sena's new products being launched not only contain new designs and technology but reach a market Sena Bluetooth has not ventured into, the action camera industry,” said Tae Kim, President and CEO, Sena Technologies Inc. “Along with the current Sena Bluetooth products, a new action camera will change the user experience dramatically by adding the ability to visually record their adventures.”

The all-new products being added to the 2013 product line up include the 20S, Bluetooth Action Camera, the Sena Expand, Bluetooth Pack for GoPro®, and Bluetooth Mic & Intercom.

The all-new Sena 20S is a state-of-the-art motorcycle and powersports Bluetooth communication system with a sleek, aerodynamic design that offers a versatile jog dial for ease of use. The 20S features several industry firsts for the motorcycle Bluetooth communication headset market including the introduction of Bluetooth 4.0 technology with dual Bluetooth communication modules. The new Bluetooth technology increases reliability of the headset while also allowing for increased high definition audio quality. Along with Audio MultitaskingTM feature, the rider can experience a seamless blend of incoming and outgoing audio to create a mixed audio experience versus the traditional interruption-based audio technology of other Bluetooth devices. Intuitive voice commands have been built into the 20S to ensure riders can maintain hands free control while riding. With the 20S, users can call hands-free with their Bluetooth mobile phone, listen to stereo music, FM radio or voice instructions of GPS navigation by Bluetooth wirelessly, and have intercom conversations in full duplex with a passenger or other riders. The 20S will be available for ordering at the end of 2013 with pricing yet to be determined and shipping will begin at the start of 2014.

Sena Bluetooth Action camera

The Sena Bluetooth Action Camera is the first camera on the market to provide authentic Bluetooth technology. The all new camera is Bluetooth 4.0 capable with 1080p HD video recording featuring Bluetooth-based remote control and voice prompt. The Bluetooth function of the camera is exclusive to Sena and provides unique Bluetooth capability such as remote voice recording, remote control, and voice feedback from the operations. For motorcycle riders, Sena provides a unique mounting accessory, QRMM (Quick Release Motorcycle Mounting) system, which enables riders to quickly attach and detach the camera to change the view through the use of a variety of mounting options such as wind shield mount, fog lamp type mount, and side mirror mount. The Bluetooth Action Camera will be available for ordering at the end of 2013 with pricing yet to be determined and shipping will begin at the start of 2014.

For more information about Sena Technologies’ current and all-new products, visit www.SenaBluetooth.com.