Continually at the forefront of technology in the specialty lubrication arena, Bel-Ray is pleased to announce the expansion of its innovative Lubricant Advisor, a tool which allows Bel-Ray customers to identify the ideal lubricant solution for any application. Located on the company's website, www.belray.com, the Lubricant Advisor caters to the Motorcycle, ATV and Mining market segments. Bel-Ray is first to offer this type of lubricant advisor technology to the market place, covering multiple market segments and applications. "Our lubricant advisor is all about empowering our customers with information that allows them to make informed decisions," said Jennifer Liquori, Bel-Ray's Chief Operation Officer. The Motorcycle and ATV Lubricant Advisor compiles data that includes nearly every motorcycle and ATV produced around the world. The Mining Lubricant Advisor is the one stop source for all heavy equipment lubricant needs. Critical information regarding important lubrication is included in each easy-to-use lubricant advisor interface. Eliminate the guesswork and the errors associated with complex decisions such as fill quantities, service intervals and recommended products. These aspects are all easily accessible via a simple drop down menu, allowing for quick and accurate lubrication choice for all machine operators. Empower yourself and your equipment with Bel-Ray's comprehensive group of lubricant advisors and get the most from your machinery. Visit the Lubricant Advisor today on your computer or mobile device.