Milwaukee Harley-Davidson Launches a Unique Experience | Between The Lines

Fly Buy Ride

Fly Buy Ride | Experience
Milwaukee Harley-Davidson Launches a Unique Experience

Milwaukee Harley-Davidson has just announced a bold program that turns the motorcycle buying experience into a serious pilgrimage. The Fly, Buy, Ride program will fly new Harley-Davidson owners to the brand’s hometown of Milwaukee, Wisconsin and provide them with what may well be the ultimate rider’s purchasing experience. Buyers get the red carpet treatment, complete with a Steel Boot factory tour and a ride with Chaz Hastings, Milwaukee Harley-Davidson owner, through nationally famous Holy Hill to break in the new bike.

As one of the most progressive dealers in the country, Milwaukee Harley-Davidson made sure the Fly, Buy, Ride deal included a slew of other perks as well, such as accommodations at the Iron Horse Hotel, a boutique hotel specifically designed for motorcycle enthusiasts, and an unveiling of the newly purchased bike at a replica Harley-Davidson wooden factory shed.

The Fly, Buy, Ride adventure also includes: one-way air fare; behind the scenes tour of the Harley-Davidson Museum; celebration dinner at the Historic Tally Ho Restaurant and Tavern; a walk-through of Parts and Accessories options and a map and suggested route for your ride home. For more information on the program, visit

Evel and The Damage Done
With his white leather kick-ass boots, Elvis-inspired jumpsuit and porkchop sideburns, Robert 'Evel' Knievel was as huge a character as I—and every other teenage boy watching TV in the 70s—had ever seen. The masterful showman started out as a juvenile delinquent from Butte, Montana, but by the time he reached his peak in the early 70s, you couldn't help but watch—with your jaw open—as the madman piloted his XR 750 across an increasingly difficult series of obstacles.

A new book from best-selling author Leigh Montville goes behind the scenes of the history-making jumps for a look at the complex and controversial man known to millions as Evel. If you want to know what one of his crashes feels like, he once famously told a reporter, strap on a helmet and sit on the hood of your car while your wife guns the speed up to 90 miles per hour. “Then you hold your nose and fall off,” Knievel said. “Then you’ll know what it feels like.”

But Knievel also had a reputation as a drunk, wife-beater and loose cannon with ties to the Mafia. He irreparably tarnished his celebrity status by 1977 when he viciously beat a man who had written a less-than flattering book about him. By the time he got out of jail, the damage was complete.

**Evel The High-Flying Life of Evel Knievel: American Showman, Daredevil, and Legend **
By Leigh Montville
398 pages. Doubleday. $27.50

Sound Off
The AMA reports that Maine has adopted a simple testing procedure that lets motorcyclists prove their bikes don't violate Maine's motor vehicle sound law.

Under a new law that went into effect on May 26, motorcyclists ticketed for excessive sound coming from their exhausts can go to a certified inspection station for sound testing. There, the exhaust system would be tested using the Society of Automotive Engineers (SAE) J2825 stationary sound testing procedure—”Measurement of Exhaust Sound Pressure Levels of Stationary On-Highway Motorcycles”—which the SAE developed and adopted with support from the Motorcycle Industry Council in May 2009.

Under the SAE J2825 standard (which the AMA endorses), decibel limits range from 92 dBA—at idle for all motorcycles—to 100 dBA at certain RPM for various motorcycles, depending on the type of engine. If a motorcycle meets these limits during the certified testing, then it is considered evidence that the bike doesn’t violate the sound law.

The AMA has long maintained strong opposition to excessive motorcycle sound. The SAE J2825 standard represents model legislation developed by the AMA for use by jurisdictions seeking a consistent and economical way to deal with sound complaints related to on-highway motorcycles.