New Heritage: Part One

Respect the Past. Ride the Future.

Oceanside Motorcycle
To know where you’re going, you have to know where you’ve been.Brooks Sterling

Motorcycles have a heritage. They have an air about them that calls out to us. They feed our innate desire for experiences and adventure. Their aesthetic has an allure to them that promises stories worth telling are waiting down whatever road you decide to ride.

Riders have a heritage as well. A mythology written in oil and steel. Legends. People that seized the opportunity to explore the unknown, and carved out a path for the riders of the New Heritage to follow before they put up for the night.

But the New Heritage didn’t stop at the end of the road that was mapped out for them. The riders of the New Heritage continue to chart unknown territories. They’re shaping a new culture around their New Heritage.

But what is that New Heritage? And what’s the point?

New Heritage embraces the intersection of form and function. The heritage we draw from is that of the cafe racers of 60s London, the American dirt track culture of the 60s and 70s, and icons like Steve McQueen. What unites it all isn’t just a love for motorcycles, but a mentality focused around having a motorcycle that functioned the way you wanted it to function, and looked damn good while doing it.

Oceanside Motorcycles
A solitary sport made exponentially greater by the addition of companionsBrooks Sterling

Looks aren’t the only way to personalize a motorcycle. Getting it to do what you want it to do is another way. The bikes racing legends like Eddie Mulder rode on the dirt tracks of the American racing circuits are at their core the same bikes that the riders of the 59 Club ripped on from cafe to cafe in the streets of England — they just have a different set of handlebars, different seats, and different exhaust kits. But they’re essentially the same motorcycle.

The point is that when you personalize your motorcycle, you reconnect with a time when motorcycles were symbols of a lifestyle. Riders weren’t cookie-cutter nobodies; they were somebodies. They stood out. They were adventure-seekers. They were dreamers. They were creative spirits. Their bikes reflected who they were, much like your bike reflects who you are. This is the heritage they’ve left for you to carry forward — so stand out and become symbols of an extraordinary lifestyle again.

Get personal with your bike. But remember where you’re coming from next time you’re planning where to go next.

Respect the past. Ride the future.

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