Wolfe has turned his love for products that made America great into "American Pickers", a top cable television series, educating audiences about Indian in a refreshing and new way. "With Mike's genuine passion for riding and knowledge of the brand, we feel he is the perfect brand champion to serve as the link between the incredible heritage of Indian Motorcycle and the exciting road ahead for Indian in the future", says Darren Bassel, director of marketing at Indian Motorcycle. Mike Wolfe agrees, saying "I'm an Indian rider, so I love the fact that I get to work with such an iconic American brand" said Wolfe. "These bikes are known for their timeless innovation, design and quality. It's going to be a hell of a ride."