Launched in 2008 as H.O.G.'s Million Mile Monday, the annual event was expanded into the two-day Harley-Davidson World Ride in 2012 to give more riders worldwide an opportunity to participate. In 2012, participants logged 7,799,140 miles, but this year as riders celebrated the 110th Anniversary of Harley-Davidson Motor Company and the 30th Anniversary of H.O.G. that culminates this Labor Day in Milwaukee, they blitzed that record by more than 25 percent, tallying an official total of 10,018,231 miles. Riders logged their miles solo, in groups large and small, around the world.