- One group of riders that includes GoPro(r)-sponsored athletes will ride into the Badlands of South Dakota to experience the thrill of the legendary Sturgis Motorcycle Rally for the first time. The annual rally, which has been hosted in the Black Hills for 72 years, draws hundreds of thousands of motorcycle enthusiasts from all corners of the world.
- Another group of adventurers will head east - way east. Led by Richer and Harley-Davidson Asia Pacific Managing Director Dave Foley, this group of enthusiasts will explore the Tibetan Plateau across western China. They'll begin their adventure in Xining, China, a 2,100-year-old city of history that is home to more than two million people and is 2,000 feet higher than Denver.