Harley-Davidson Financials Show Continued Improvement

Retail New Motorcycle Sales Up 2.8 Percent Worldwide for the Quarter

MILWAUKEE, August 1, 2012 -- Harley-Davidson, Inc. (NYSE: HOG) reported continued increases in earnings and dealer new motorcycle sales for the second quarter of 2012.

Income from continuing operations was $247.3 million, or $1.07 per share, compared to $190.6 million, or $0.81 per share, on consolidated revenue of $1.51 billion in the year-ago quarter.

Retail sales of new Harley-Davidson motorcycles grew 2.8 percent worldwide in the quarter compared to the prior-year period, including an increase of 4.0 percent in unit sales in the U.S.

Through the first six months of 2012, Harley-Davidson income from continuing operations increased 35.3 percent to $419.3 million on consolidated revenue of $3.16 billion, compared to the year-ago period of $309.8 million.

At the end of the second quarter, Harley-Davidson began implementation of its ERP production and planning system at the Company's vehicle operations in York, Pa.

Retail Harley-Davidson Motorcycle Sales
On a worldwide basis, dealers sold 85,714 new Harley-Davidson motorcycles in the second quarter of 2012, a 2.8 percent increase compared to 83,396 motorcycles sold in the year-ago period. Dealers sold 55,761 new Harley-Davidson motorcycles in the U.S., a 4.0 percent increase compared to the second quarter of 2011.

Through six months, dealers sold 145,391 new Harley-Davidson motorcycles worldwide, a 9.3 percent increase from the year-ago period, with retail unit sales up 12.0 percent in the U.S., 16.5 percent in the Asia Pacific region and 58.0 percent in the Latin America region.

Industry-wide U.S. heavyweight new motorcycle (651cc-plus) retail unit sales increased 7.9 percent in the first half of 2012 compared to last year's first half.

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.

Harley-Davidson Financials Show Continued Improvement - Motorcycle Cruiser Magazine