Harley-Davidson Debuts New H-D1 Custom Bike Showcase at Daytona

Harley-Davidson motorcycles have long been known for the statements they make about their owners’ unique personal style. At Daytona Bike Week 2011, Harley-Davidson motorcycle owners are invited to enter their customized bikes in the all-new H-D1 Custom Bike Showcase presented by Best Western.

Riders can enter their motorcycles any time during Daytona Bike Week (March 5 to March 12) from 10 a.m. to 4 p.m. at the Harley-Davidson Beach Street location at Riverfront Park.

Winners will be selected daily by a random drawing for a total of eight winners, who each receive two nights lodging at a Best Western Hotel and a $200 H-D gift card. Select bikes from the Showcase will be posted online at www.harley-davidson.com/daytona.

The Bike Showcase is named for H-D1 to celebrate the most comprehensive and personal customization process in the motorcycle industry that provides customers with a variety of tools to design and style their motorcycle. Elements of H-D1 include Parts and Accessory catalogues, the Bike Builder tool on harley-davidson.com, Fit Shop, dealer consultation, and the new H-D1 factory customization for the 2011 Sportster 1200 Custom.

A full schedule of Harley-Davidson Daytona Bike Week activities is available at www.harley-davidson.com/daytona.

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