The Rogue campaign champions the free-spirited lifestyle associated with a subset of American motorcycle culture, with the implication that no event celebrates the biker lifestyle better than the legendary Sturgis rally. Meanwhile, Miller is considered in many circles to be a true American master of ink on skin, after decades spent honing his craft. Millers five-year run on the TLC series L.A. Ink, catapulted his status from underground inkslinger to globally recognized artist. Miller will be featured in Bells print and digital advertising campaign for the Rogue helmet, as well as a special Rogue video. Taking the feel of the streets even deeper within the campaign is award-winning East Los Angeles street- life photographer, Estevan Oriel. His raw images will be used throughout the campaign.