2013 Victory Motorcycles | The New Year Comes Early | Between The Lines

Victory 2013

Despite industry sluggishness elsewhere, The New American Motor Company (do they still call it that?) shows no signs of slowing down for 2013. With recent financial reports showing a healthy growth in sales (up 20 percent year-over-year), Victory announced its full line of machines early, in time for the Sturgis Rally this year. The big news was the unveiling of the brand-new Boardwalk classic cruiser (read our first ride impressions on page 30). Other highlights of the 2013 lineup include the appearance of the new Cross Roads Classic instead of the standard Cross Roads, and a full complement of carryover bikes, as well as the usual trio of new Ness Signature Series machines.


Unveiled amid the sandy backdrop of SoCal’s beach culture in Santa Barbara, California, the new Boardwalk model is perhaps Victory’s most kick-back machine yet—and they want you to know it. Sporting big beach bars, a low seat and full fenders, the ‘Walk looks to capture the part of the cruising segment that’s not interested in big-bucks bling or hardcore distance touring. Available in black or white and powered by the ubiquitous Freedom 106/6 powertrain, it joins Victory’s other cruisers in the lineup, including the Vegas and Hammer 8-Ball bikes, the Jackpot, High-Ball and the 2013 Judge, which made a big performance splash earlier this year. Judge colors include Gloss Black, Gloss Sunset Red and Suede Nuclear Sunset, and start at $13,999.

Victory’s best-selling cruiser, the stripped and bobbed High-Ball, also returns with its Suede Black paint, laced wheels, blacked-out components and ape hangers. The two returning 8-Ball models deliver excellent performance and no-nonsense styling at a relatively low buy-in (starting at $12,499). The Vegas 8-Ball steps up the visual cues a touch, while the Hammer 8-Ball reeks of pure muscle, with a ready-to-shred 250mm rear tire. The 8-Balls are available only in solid black, but if you want to make a serious styling statement, opt for the chrome-encrusted $18,499 Jackpot, which also boasts a meaty 250mm rear tire. The Kingpin has been dropped from the lineup for this year.


You’ll find no surprises on the 2013 Cross Country models, which still boast a custom-styled fairing with premium integrated audio, large, lockable saddlebags and signature Victory flowing lines. The innovative cast aluminum chassis, comfortable ergonomics and Freedom 106/6 powertrain remain status quo as well, and ABS is standard, but there are some retina-searing new colors this year. The biggest eye-catcher is Antifreeze Green, which boasts a full-on custom look that includes black flames, chrome trim and stylish forged highway bars, all for $20,999. There’s also a solid Black version with simpler graphics and tubular highway bars for easy customization. The Sunset Red option offers blacked-out trim, with black tubular highway bars and black drivetrain cases.

The 2013 Hard-Ball also returns with its no frills, bad-boy swagger and minimal vibe—Suede Black paint, red pinstripes, blacked-out components, 18-inch black laced wheels and ape hangers as the exclamation point. It’s priced at $18,999. Also joining Victory’s Bagger category this year is the Cross Roads Classic, a fresh riff on the standard soft-bagged Core Cross Roads base model, which it replaces. The Classic is more upmarket, however, with premium laced wheels, whitewall tires, a windshield, studded seat and studded, soft-covered saddlebags, fender trim, and two-tone paint, all for $17,999.


In the Victory Tourer segment, the 2013 Cross Country Tour model continues to deliver the same award-winning qualities that made it a hit in 2012, with class-leading comfort and 41 gallons of storage (most of any motorcycle in the world) heading up the list. Two large saddlebags offer weatherproof storage, while a roomy trunk has space for full-face helmets; two front storage compartments also offer easy storage options for the pilot.

The Cross Country Tour also brings back Victory’s Comfort Control System, a series of adjustable upper and lower air controls positioned to redirect airflow. That’s on top of the standard swoopy fairing that packs premium integrated audio inside, with a tall windshield up top. Also standard are heated grips and seats with separate rider and passenger controls. The Cross Country Tour models have new colors for 2013, which are solid black, Boardwalk Blue and Bronze Mist. MSRP begins at $21,999.

The 2013 Victory Vision also returns virtually unchanged, with 29 gallons of weatherproof storage in the hard side compartments, bolstered by a large trunk out back. Heated grips and seats, a push-button height adjustment for the windshield, and integrated premium audio make it a top choice for the long haul. 2013 Victory Vision Tour colors include solid black, two-tone Gold Mist Metallic/Bronze Mist, and Sunset Red and black with black carbon graphics.

No Shortage of Nesses

Capping the 2013 lineup with a flourish are the three limited-edition Ness Signature Series models, each bike styled by a different member of the legendary family of custom builders; Arlen, Cory and Zach Ness. Arlen continues to use the Vision as his canvas of choice, with the $25,999 Arlen Ness Signature Series Victory Vision, while son Cory opts for a new Cory Ness Signature Series Cross Country Tour, set to retail for $28,999. The youngest Ness, Zach, goes for an edgier statement on the Zach Ness Signature Series Cross Country, priced at $25,999. Every Ness Signature Series machine boasts the core features of the standard editions, and ladle on one-of-a-kind touches such as controls, billet wheels and additional chrome, on top of exclusive accessories and custom paint.

The Logo

Victory's announcements for 2013 weren't just about bikes—the company also unveiled a brand-new logo and marketing effort. The new 'V' badging brings a more modern and refined ID that's bolder and more easily identified, and you'll start seeing it on 2013 models. This dovetails with Victory's aggressive new branding strategy, which breaks out the bikes into Cruiser/ Bagger /Touring classes. To further bolster the new brand direction, Victory has also brought on a new apparel designer in-house; the branded apparel and accessory line is being redesigned to offer a more tightly focused and premium selection of items. For more information on the machines, apparel and more, visit: www.victorymotorcycles.com

2013 Zach Ness Signature Series Cross Country
2013 Victory Hammer 8-ball
2013 Cross Country, Antifreeze Green
2013 Cross Country
2013 Cross Country Tour