"Anima" was selected as European...
"Anima" was selected as European Champion in March and will bwe vying with internation competitors at the world championship in October.
Both in Europe and the United States, Custom Chrome (CC) has been in the vanguard of aiding the growth of this phenomenon. Not only by providing a stage for the AMD ProShow at their dealer show in Europe, but also by bringing European made parts and accessory inventory into their US catalog and warehouses.
The decision by Custom Chrome to expand on the existing AMD ProShow concept by now bringing it to their own US dealer show therefore represents a logical next stage in the firm's thinking.
Based as it is entirely on the proven success of the formula in Europe, it will now give both AMD, as a leading dealer magazine for the sector, and Custom Chrome as a leading parts and accessory distributor, an opportunity to associate themselves with worldwide v-twin custom building excellence.
The Custom Chrome Dealer Show at their Morgan Hill, California worldwide headquarters (October 8th, 9th and 10th, 2004) provides a ready-made and well-established trade based event at which to present the AMD ProShow.
The winners and other leading contestants and their bikes from the March 2004 European 'leg' of what now can now become a truly 'Official Championship' will, at Custom Chrome's expense, be flown to California to compete against the best that the US bike building community can field in what can therefore be viewed as an 'Official World Championship'.
In Europe the Custom Chrome Dealer Show attracts between 70 and up to a historical high so far of 92 professionally built v-twins of all styles and of varying degrees of 'radical'.
It is impossible to estimate at this stage how many bikes will be attracted to the inaugural AMD ProShow World Championship in the United States; nor to guess just how the event will develop in years to come, but AMD founder, publisher and owner Robin Bradley said of the announcement: "I am very proud to see this event coming to the United States; and appreciative of Custom Chrome's decision to agree to present the inaugural `World Championship of Bike Building' at their prestigious annual US Dealer Show.
"From our point of view we are very happy to be associated with Custom Chrome in the context of this event; they are a natural partner for us. Having had a three-year track record with them in Europe, and as a firm that has made a big effort to make European designed parts and accessories available to v-twin sector dealers worldwide, the synergy between us for this logical next stage is irresistible".
"In Europe the AMD ProShow has previously been unofficially acknowledged as, in effect, the 'European Championship of Bike Building'. And from now on it will officially become so. As a leading parts and accessory distributor in the United States, and as hosts of one of the sector's most important and longest established events, Custom Chrome are uniquely and ideally positioned to present what can now, because of the European angle, be confidently branded as 'The Official World Championship of Bike Building'. "On behalf of everyone at AMD and all our readers I'd like to take this opportunity to thank Custom Chrome for their vision in taking this concept forward, and for the generosity and scale of their commitment to the project. A top cash prize of $25,000.00, and total cash prize fund of nearly $50,000.00 is a major and unprecedented investment that hallmarks both the resources the company intends to bring to bear on the AMD ProShow, and reflects their enthusiasm in sharing with AMD and the rest of the world's motorcycle press the opportunity to showcase market excellence at an historical high in the public profile and popularity of custom bike building".
"While this will no doubt result in great exposure for Custom Chrome, in my view the company is to be congratulated in seeking to associate itself with an event that will also bring profile and positive exposure for a great sector of a great industry."
For further information on this event, please visit the event website at: www.AMDProShow.com.
For more information contact: David Scott (Director of Communications) Custom Chrome Inc 16100 Jacqueline Court Morgan Hill, CA 95037-5598 USA Tel 408 778 0500 Fax 408 778 7370 David.scott@customchrome.com www.customchrome.com
OR
Robin Bradley (Publisher) American Motorcycle Dealer (AMD) robin@dealer-world.com
Contact AMD at either its US or UK offices: Dealer-World.com Kenwood House 1 Upper Grosvenor Road Tunbridge Wells Kent TN1 2DU United Kingdom
Dealer-World USA 239 S Olive Street Ventura, CA 93001 USA
Tel (toll free from North America) 866 849 5704 Fax (toll free from North America) 866 521 0099
Tel ('regular' from North America) 01144 1892 511516 Fax ('regular' from North America) 01144 1892 511517