It seems that half of U.S. adults consider gas prices to be "too high" when the price for a gallon reaches $3.44. This potential breaking point on gas prices was determined via a new consumer price index developed by AAA. Roughly two-thirds of the Americans surveyed (62 percent) said they were offsetting the higher price for fuel by changing their driving habits or lifestyle.
"It was not long ago that motorists were shocked to pay more than $3 per gallon for gasoline, but now that is standard at stations nationwide," said Robert L. Darbelnet, President and CEO of AAA. "Today's average consumer feels a breaking point on high gas prices closer to $3.50 per gallon."
AAA's gas-price index tracks consumer attitudes by determining at what price the cost of gasoline becomes too high. The results from the open-ended survey demonstrate how attitudes can be expected to change as prices rise above significant milestones:
- 46 percent believe gas is too high when the price reaches $3.00 per gallon
- 61 percent believe gas is too high when the price reaches $3.50 per gallon
90 percent believe gas is too high when the price reaches $4.00 per gallon
Consumers report changing their driving habits or lifestyle in a number of ways to offset price increases, including:
- Driving less - 86 percent
- Reducing shopping or dining out - 71 percent
- Delaying major purchases - 53 percent
- Working closer to home - 39 percent
- Other - 18 percent
Younger consumers ages 18-34 are more likely to offset recent gas prices by working closer to home or using public transportation more regularly than adults ages 35 and up (48 percent vs. 35 percent and 25 percent vs. 10 percent, respectively). These results could suggest a generational shift in terms of attitudes towards driving, but it is too early to say whether that would continue into the future.
Today's national average price of gasoline is $3.52 per gallon, but prices currently vary by more than $1 per gallon nationwide. The national average has remained above $3.00 per gallon for 28 consecutive months, and above $3.44 per gallon for 82 days. While the national average has not surpassed $4.00 per gallon since 2008, it is not uncommon for motorists living in the West Coast, Northeast and near the Great Lakes to pay more than $4.00 per gallon.
AAA developed the price index by asking respondents, "At what price do you start to consider the cost of gasoline to be too high? Please tell me the price per gallon to the nearest ten cents." AAA combined the answers from respondents to determine the potential consumer breaking point for high gas prices.
This report presents the findings of a telephone survey conducted among two national probability samples (landline only and cell phone), consisting of a combined total of 1,011 adults 18 years of age and older in the continental United States. This study has a 95 percent margin of error of +/-3.8 percent.