Rho (Milan) - Following the tradition of presenting its new motorcycles at the EICMA International Motorcycle Show in Milan, Ducati has now officially unveiled its complete 2013 range. The new and innovative models are a product of the creativity of Ducati's designers and engineers, and are set to capture the public's attention at the 77th edition of Milan's International Motorcycle Show from November 15-18.
The presentation of the 2013 Ducati range provided an opportunity for the CEO of Ducati Motor Holding, Gabriele Del Torchio, to address the capacity audience. Despite the global market situation and economic difficulties, Ducati's growth trend has continued, both in terms of market share and of production and sale volumes. This confirms the company's secure position, underlined with the recent acquisition by the Audi Group, which further enhanced Ducati's structure and organization.
"Since 2007," said Del Torchio during the press conference, "Ducati's record turnover of 2011 looks set to increase 20% further by the close of 2012 with over 44,000 motorcycles registered. Our market share has also grown from 2.4% in 2006 to 5.2% in 2012, an equivalent of over 10% share in what we call the 'Ducati Relevant Market'. The USA is currently our top market, achieving consistent two-figure growth, while other areas have yet to reach their potential."
Claudio Domenicali, General Manager of Ducati Motor Holding, then took to the stage to explain the details and features of the 2013 Ducati models.
"Here at EICMA 2012 we present one totally new model and a series of significantly updated models in line with our strategic plan," Said Domenicali. "The Hypermotard is completely new. Technologically enhanced and presented in standard and SP versions, it has a brand new 4-valve per cylinder, liquid-cooled, Testastretta 11? engine. We also present the Hyperstrada, a model equipped with a series of features that extend the motorcycle's use into the world of touring.
"With our passion for racing and sport bikes, we just had to produce an 'R' version of the 1199 Panigale. The 'R' title represents Ducati's maximum expression of technology. We have also decided to extend the Diavel range with the introduction of the Diavel Strada. Equipped with luggage, large screen and revised, more upright riding position, the Diavel is now ready also to entertain riders on longer rides outside the city."
2013 Ducati Diavel Strada
A surprise entry for the Diavel family comes in the form of the new Diavel Strada. The sophisticated new model, specifically designed for longer journeys, has been factory-accessorized with touring-friendly components that enable all-day riding comfort for both rider and passenger.
Further enhanced with touring comfort and functionality, the carefully designed screen blends effortlessly into the Diavel's sleek lines to provide improved wind protection, and the rider's posture is further improved for long-distance with higher handlebars swept back towards the rider and larger, comfort-enhancing seats with revised foam cushioning. The addition of heated grips further underlines the attention given to rider-friendly detail and the higher-output generator that powers them also provides for two handy auxiliary power outlets intended for heated clothing or navigation accessories.
The passenger's ride has also been improved with a ride-relaxing back-rest and confidence-inspiring grab-rails. The Diavel's desire for touring practicality has been elegantly satisfied with stylishly shaped side luggage, fitted as standard equipment with revised passenger footpegs and rear lighting. The Diavel Strada arrives in an elegant race titanium color scheme with racing black frame and black wheels and side luggage.
In addition to their 2013 models, Ducati also took the occassion of the EICMA International Motorcycle Show to present its brand new Accessories and Apparel collections.